Personal Name SEO

A Greater Town Generates Powerful Personal Name Search Results

Personal Name SEO: Branding, Reputation Management & Search

Did you know that individuals within a business have 10x the reach of a company brand?


Realtors, as independent contractors who frequently change broker affiliation, have a pressing need for easy access to manage their online identity. They have to be able to update their contact information as their careers evolve, so they are reachable and can market themselves effectively.

Real estate agents need to own their name and image in Google, Bing, Yahoo and other search engines. A Greater Town gets thousands of visits every month from the search engines for real estate agent names. An agent's name is an important part of their personal brand which they have to protect and continue to build.

By the same token, a broker will benefit from a sustained relationship with their agents who develop their personal brand. Those same agents will automatically spread the brokerage's brand along with their own.

The same is true for other independent contractors and licensed professionals, such as loan officers, insurance agents, attorneys, etc. Since they grow their business through local networking and referrals, they need to own the search results for their own name.

Showing up on page 1 of Google is an important step in personal branding and reputation management.

For that reason we are developing a specialized product to address this need, PERSONAL NAME SEO.

Agents and other professionals sometimes return on page 1 for negative lawsuits and poor reviews. The more "real estate" they can own and control on page 1, the better they can offset negative news and history with information, media and links that communicate positively and build trust with the public.

A Greater Town features professionals through landing page microsites which help them be found in Google, while controlling their own content, media and story. Landing page microsites will contain unique content found nowhere else, helping to reinforce the agent's local knowledge and expertise, while helping to assure indexing and ranking in Google and the other search engines.

Personal microsites are self-serve, the following are examples:

Below are examples of the powerful search results we can achieve for proper names through A Greater Town.

Google the following agent names, you'll often find them on page 1:

Garth Bellows
Sammy Sakla
Mitchel Carricart
Ben Braksick
Lia Vydria

Even with minimal content, we often outrank massive brands, like Zillow, Facebook and Linkedin!

A Greater Town custom microsites will allow agents and other professionals to manage the content they want to be known for in Google, directly.

Verticals will include real estate agents, loan officers, insurance agents, attorneys, real estate photographers, staging professionals, home inspectors, contractors and other local professionals and service providers.

Vanity URLs can be used to make it easier for agents to promote their microsites through social media, email signatures and business cards, while making them more memorable for their customers.

Example:

HomesInPawleysIsland.com



At the same time, agent microsites can be employed to promote the corporate brand. For franchises serving large numbers of agents, this offers a unique marketing opportunity to reach the public with distinct messaging as well as to foster agent retention and advance agent recruitment.

Other examples of custom landing pages that support personal branding and Personal Name SEO:

For more information, call Drew Knapp at 973-783-3226, or email us here: