Automotive Artificial Intelligence Market Size By Technology, By Process, By Application, By Geographic Scope And Forecast

Automotive Artificial Intelligence Market Size And Forecast

Automotive Artificial Intelligence Market was valued at USD 2082.38 Million in 2020 and is projected to reach USD 17402.00 Million by 2027, growing at a CAGR of 38.68% from 2021 to 2027.

Expansion of the automotive industry is expected to drive the demand for automotive artificial intelligence. The Automotive Artificial Intelligence Market is likely to expand at a significant pace during forecast period owing to the advent of various advanced features and expansion of the service sector for automotive application. The Global Automotive Artificial Intelligence Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Automotive Artificial Intelligence Market Definition

Artificial intelligence (AI) is one of the most progressive technologies in computer science. It is associated with human intelligence through similar characteristics such as language understanding, reasoning, learning, problem solving, and others. Manufacturers in the market witness enormous underlying intellectual challenges in the development and revision of the technology. In addition, the growth in automotive industry is expected to drive the Automotive Artificial Intelligence Market. Automotive industry has experienced the promise of artificial intelligence and is among the major industries using AI to augment and mimic the action of humans.

Furthermore, emergence of standards such as advanced driver assistance system (ADAS), adaptive cruise control (ACC), blind spot alert, and growth in demand for convenience features attract automotive vendors towards AI. Artificial intelligence (AI) systems are used to alter, process, and function data and algorithms to imitate the intellectual functions of the human mind, and gain the capacity to absorb and resolve problems automatically. Vehicles with self-driving features are more likely to adopt such systems to improve their efficiency and functioning.

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Global Automotive Artificial Intelligence Market Overview

Autonomous Vehicles is fueling the growth of Automotive Artificial Intelligence Market. The autonomous vehicles are differentiated on the basis of the level of their autonomy. Level 5 represents the fully autonomous vehicles that require no human intervention for safe operation. Currently, majority of autonomous vehicles on the roads such as Cadillac CT6 and Audi A8 belong to level 2 and level 3 category and they are able to perform at least two functions simultaneously but require a human driver for safe operation. Autonomous vehicles use a large number of various components. For instance, Google’s self-driving prototype vehicles use radar, lasers, sonar and cameras. Uber’s prototypes make use of nearly 64 laser beams and an array of sensors.

These sensors collect data from the environment and sends it to the software which processes the input and sends processed signals to the actuators which control the functions such as braking and acceleration. Through Predictive Analytics, autonomous vehicles can predict the movements of objects in the vicinity of the vehicle. For example, Waymo can anticipate beforehand about the movement of pedestrians on the streets and vehicle movements on various lanes. Shared mobility companies such as DiDi Chuxing is using predictive analytics to anticipate the type of transportation required and the desired quantity and dispatches suitable vehicles according to the need.

In addition, The AI in automotive market growth is attributed to the increasing popularity of autonomous vehicles for increased driver comfort and reducing accidents. The U.S. National Highway Traffic Authority has estimated that the deployment of autonomous vehicles could save USD 300 billion by 2025, reducing collisions and enabling safe driving. The increasing positive perception among consumers regarding autonomous technologies will complement the market revenue. As consumers are rapidly adopting driver-assist technologies to reduce driving burden and ensure road safety, the demand for autonomous vehicles will surge prolifically over the forecast timespan. Automotive manufacturers are taking note of these trends and are offering innovative driver assistance solutions to gain a competitive advantage.

In March 2019, BMW and Daimler entered into a strategic collaboration to develop new ADAS solutions and establish industry standards to influence future regulations on driver assistance technologies. Another factor contributing to the AI in automotive market share is the increasing demand for driver convenience and improving access to mobility. Autonomous technologies can help persons with disabilities and senior citizens have access to self-driven mobility, reducing long-distance truck & bus driver fatigue.

However, the threat of hackers and rise in cybercrime is expected to restrain the market growth. For instance, around 1.4 million Fiat Chryslers were recalled in the US due to a glitch in their dashboard computers that permitted hackers to disable the vehicle. Similarly, white hat hackers were successful in implanting malware into the system of a Tesla car. These instances of intruding customer’s privacy are some of the major restraints in the market growth. On the contrary, rise in demand for the premium vehicle segment is anticipated to provide lucrative growth opportunities for the market.

Global Automotive Artificial Intelligence Market Segmentation Analysis

The Global Automotive Artificial Intelligence Market is Segmented on the basis of Technology, Process, Application, and Geography.

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Automotive Artificial Intelligence Market, By Technology

• Computer Vision
  • Context Awareness
  • Deep Learning
  • Machine Learning
  • Natural Language Processing

Based on Technology, the market is bifurcated into into deep learning, machine learning, context awareness, computer vision, and natural language processing. Deep learning technology is expected to be the largest and the fastest-growing technology. Many companies are investing in the development of self-driving cars in which the deep learning technology is used for image processing, speech recognition, and data analysis. For instance, Google is heavily investing in autonomous vehicles through its spin-off Waymo and has an active system integrated into its self-driving vehicle with the deep learning technology to detect pedestrians in different situations.

Automotive Artificial Intelligence Market, By Process

• Data Mining
  • Image Recognition
  • Signal Recognition

Based on Process, the market is bifurcated into signal recognition, image recognition, and data mining. Data is collected from different sensors used in a semi-autonomous or autonomous vehicle, which can be used to train the vehicle to detect or recognize images, obstacles, and various scenarios one might encounter behind the wheel. Due to the huge volumes of data generated and processed in a vehicle, data mining is expected to be the fastest-growing process in the automotive AI market.

Automotive Artificial Intelligence Market, By Application

• Semi-autonomous Driving
  • Human Machine Interface
  • Autonomous Driving

Based on Application, the market is bifurcated into human machine interface, semi-autonomous driving, and autonomous driving. Automotive HMI has evolved drastically in last few years and implemented disruptive technologies in various products such as voice recognition system and gesture recognition system. This is a growing market where the innovative AI technology is being used in upcoming models in premium segments.

Automotive Artificial Intelligence Market, By Geography

• North America
  • Europe
  • Asia Pacific
  • Rest of the world

On the basis of Geography, the Global Automotive Artificial Intelligence Market is classified into North America, Europe, Asia Pacific, and Rest of the world. The automotive AI market in APAC is expected to grow at a high rate between 2017 and 2025. APAC’s massive population, fast-growing economies, and rising living standards are well positioned to ride the AI wave. This region houses established automakers such as Toyota (Japan), Hyundai Motor Company (South Korea), and Honda Motor Company (Japan). Other countries in APAC, such as South Korea and Japan, have strong technological capabilities. The region, therefore, represents a balanced blend of demand and technology, making it an ideal investment for any OEM.

Key Players In Automotive Artificial Intelligence Market

The “Global Automotive Artificial Intelligence Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Intel Corporation, Alphabet Inc., NVIDIA Corporation, IBM Corporation, Harman International Industries Inc., Microsoft Corporation, Xilinx Inc., Qualcomm Inc., Tesla Inc., Volvo Car Corporation.

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