The Connection Between Social Media Influencers and the PRN
Updated on Aug 5, 2022
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Social media is no longer just about posting selfies and tagging friends. Today’s social media influencers are using their online presence to build trust and drive awareness for their personal brand. In fact, according to a report by Marketers Vco, 84% of consumers trust an individual blogger or vlogger vs. traditional advertising when making purchasing decisions. Network With Social Media Influencers are people with a large following who can influence their followers' purchase decisions. Generalists have more followers and post about a variety of things, while niche specialists are experts on one topic but tend to have a smaller following. Brands can partner with influencers to help achieve their marketing goals. It's important to identify the right partner for your company.
What is a PRN?
PRN stands for “public relations network.” The PRN model is a type of collaboration that allows brands to work with multiple social media influencers at once. These influencers are part of a network that has been vetted and approved by a management team. Think of it as a team of mini-PR firms. Brands can draw from this network of influencers to create a collaboration that meets their specific needs.
How to Find the Right Social Media Influencer for Your Company
Influencers are chosen based on their audience size, demographics, and topics they cover. You should choose an influencer whose content aligns with your brand's objectives. For example, if you're launching a new sports drink, you probably want to work with an influencer who covers fitness.
Why Choose a PRN?
Partnering with a PRN will allow you to work with a large network of influencers to reach a wider audience. You'll be able to save time by working with a team of PRN influencers who can help you with research, contacting, and negotiating with influencers.
When to Use a PRN
Using a PRN can benefit your brand in a number of ways. For example, you can work with a PRN to piggyback off the marketing efforts of their more established influencers, collaborate with a large number of influencers at once, or work with influencers whose topics are not related to your brand.
PRNs can help you partner with multiple influencers to reach a wide audience. New companies or large number of influencers can also benefit from PRNs.