How Missing Or Duplicate Meta Descriptions Affect SEO?Internet Marketing ServicesUpdated on Aug 11, 2017 View more like this | Visit United States Minor Outlying Islands, UN | Contact Frisco Web Solutions |
The results of SEO can be affected by an array of factors and Meta descriptions are one amongst them. Check out how it can affect your SEO campaign.
It can be surprising to come across sites that don’t seem to have heard about Meta descriptions. This is one of the very few places where search engines provide you almost total control, so the professionals for SEO in Bay Area or SEO Bay Area will never waste this prospect.
Duplication of Meta description is a less obvious issue. It can be usually seen being happened as a template includes a Meta description, resulting in entire sections of the site with the same description.
Often this is done with intent because developers have heard that every page should have a Meta description, and this is their solution. Alas, this actually does more harm than good.
Meta descriptions take a place of Google’s automated search snippet, and while Google’s automated snippet isn’t always optimal, it is bound to be better than a generic snippet designed for a swath of pages. Then, there are the Meta descriptions you shouldn’t have.
Yes, it’s a thing!
This is admittedly a bit of a controversial position, the professionals for SEO in Bay Area are often of the opinion that not every page requires a Meta description, and there are cases in which using a Meta description can be counterproductive.
Consider the case of blog posts designed for long-tail. Google’s automated snippets grab bits of content related to the search phrases the user searched for. In some cases, this means that Google’s automated snippet can actually be better. There are many SEO companies which also provide Web design services such as Web Design Bay Area.
In the case of a blog post designed for long-tail, there’s no way to include every possible phrase a user might have searched for in the Meta description. Adding a Meta description, in this case, can lead to a situation where the users don’t see any reference to their search query in the snippet, and that may discourage them from clicking through as a result.
How can you determine when it’s a good idea to include the Meta description and when not to?
This generally comes down to keyword strategy. For highly focused pages with a very clear topic, a custom Meta description is likely the best choice.
For posts more along the lines of a “rant”, or in cases where the content covers a very large number of topics, it’s worth considering the possibility that Meta descriptions could actually discourage click-through.
According to professionals for SEO in Bay Area, it’s imperative to target Meta descriptions with 130 to 150 characters.
About the Author:
I am an experienced professional for SEO in Bay Area and can help your business to increase revenue efficiently.
It can be surprising to come across sites that don’t seem to have heard about Meta descriptions. This is one of the very few places where search engines provide you almost total control, so the professionals for SEO in Bay Area or SEO Bay Area will never waste this prospect.
Duplication of Meta description is a less obvious issue. It can be usually seen being happened as a template includes a Meta description, resulting in entire sections of the site with the same description.
Often this is done with intent because developers have heard that every page should have a Meta description, and this is their solution. Alas, this actually does more harm than good.
Meta descriptions take a place of Google’s automated search snippet, and while Google’s automated snippet isn’t always optimal, it is bound to be better than a generic snippet designed for a swath of pages. Then, there are the Meta descriptions you shouldn’t have.
Yes, it’s a thing!
This is admittedly a bit of a controversial position, the professionals for SEO in Bay Area are often of the opinion that not every page requires a Meta description, and there are cases in which using a Meta description can be counterproductive.
Consider the case of blog posts designed for long-tail. Google’s automated snippets grab bits of content related to the search phrases the user searched for. In some cases, this means that Google’s automated snippet can actually be better. There are many SEO companies which also provide Web design services such as Web Design Bay Area.
In the case of a blog post designed for long-tail, there’s no way to include every possible phrase a user might have searched for in the Meta description. Adding a Meta description, in this case, can lead to a situation where the users don’t see any reference to their search query in the snippet, and that may discourage them from clicking through as a result.
How can you determine when it’s a good idea to include the Meta description and when not to?
This generally comes down to keyword strategy. For highly focused pages with a very clear topic, a custom Meta description is likely the best choice.
For posts more along the lines of a “rant”, or in cases where the content covers a very large number of topics, it’s worth considering the possibility that Meta descriptions could actually discourage click-through.
According to professionals for SEO in Bay Area, it’s imperative to target Meta descriptions with 130 to 150 characters.
About the Author:
I am an experienced professional for SEO in Bay Area and can help your business to increase revenue efficiently.
