Leveraging Your Time AND Raising Your Prices

First, I set a date for when this new program was going to start. Then I created the program. Third, everyone I talked to that was a fit for my "ideal" client was offered that specific program and no other. Right now you may be treating every client as an inidividual, having conversations, holding a teleclass for one... that's not the way to get a 6-figure income. You have to stop the one-on-one. If they're not a match for your program as it functions, then they are non-ideal clients. Do them, and yourself, a favor and just say no. Keep it simple and only offer a couple of very specialized programs. I have two really quality programs that I offer, and it works great for me. I'm clear on my clients and offerings, and I get the most out of the people that I work with.

Next, double your fees.

Think of one thing that you charge for and double it. If that's really easy for you, then you should have already been doing it. Double it again. Do it until it feels uncomfortable. You have to believe in yourself and the value that you provide. Don't listen to the excuses of why you can't, just know your value and do it. You can start this today! Put a date on the rate increase, even if it's a year out. Be confident and “get full of yourself” (in the good way) in order to create the value of your programs in the mind of your potential client.

One of the most impactful steps in our Stand Out & Be Juicy process is creating a set of irresistable Juicy Benefits for every product and service you offer because this is where you learn to articlulate the value you offer in a unique way. And people tell me over and over that they see a directly relationship between what they are willing to charge and their ability to articluate the value someone will get.

I have to warn you not to pre-judge someone because you think they don't have the money for your new full-service program. I once gave $2000 back to a client when I couldn't give her the value that I knew she needed from the service option she had chosen. She didn't think she could afford the full program, and I knew that she really needed more. She needed the full-blown group program to take her business where she wanted to go. So when I told her I couldn't in good conscience take her money for the small program, she knew where I was coming from and told me to keep the money, and she would pay for the full program in 2 weeks. That's how you know your ideal client gets not only your value, but their own.

Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working
part-time.

Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. She is a highly sought after speaker and often shares the stage with experts such as Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at www.consciousmarketing.com or call 887-771-0156.