Master Data Management Hub (MDM) for Towns: Local & Regional Governments

Current State of Data Organization at the Local & Regional Government Level

Most towns, cities, counties and states are governed by varied departments, each responsible for specific activities. For example, the Town Clerk manages property registrations, the Tax Collector collects property taxes, the Building Department handles permits, the Fire Department manages fire fighters, the Technology Department manages the town’s website, etc. Each department uses computer systems that perform record-keeping and approvals specific to the respective functions. This results in multiple application silos within each local, regional or state government fulfilling the needs of each department.

In today’s world, municipal and regional governments are continuously challenged to improve citizen services while at the same time reducing costs. Many towns are looking for solutions such as eGovernance to achieve these goals. But these initiatives run into multiple data and process issues since information to support services needs to be maintained in various departmental applications. In order to be successful in such initiatives, it is very important that each department collaborate with the others, not only at a functional level but also at an information level. Information-sharing across departments at the data level (for example regarding residents, businesses, locations, etc.) is essential for success.


What challenges does the Master Data Management Hub (MDM) address?

MDM provides capabilities to address challenges related to the sharing of information at a granular level across all departments, providing the foundation for successful eGovernance initiatives. Various departments within local and regional governments routinely collect information such as residents’ names, addresses, contact details, etc.

This information is generally kept within each department and not shared with others, resulting in inaccurate, inconsistent data across departments. In addition, the most up-to-date data is not readily available to all the authorities, thereby impacting the relative services they perform, for example:

· In cases such as emergency response (to fire, floods, gas leaks, accidents, etc.) it is very important to have accurate and the most up-to-date data shared among the various departments.
· For municipalities to plan public services better, it is important to analyze information in a holistic manner, whereby information captured by multiple departments can be used collectively.
· For towns to provide access to its services via eGovernance initiatives, it is important that there is only one website which propagates requests and responses to and from concerned departments.


Key Entities to be managed in the MDM Hub

To achieve the above-mentioned objectives, it is essential that certain key information (for example, resident and business names, addresses and phone numbers) is maintained, managed and shared across all departments within the local government. Below are some key entities that when managed centrally will allow for greater Information sharing, as well as reduction of operational issues and delivery of better services.


Benefits of the SynapZen MDM Hub to Local Governments

Here are some of the key benefits any local government can obtain using Master Data Management technology:

· Provide eGovernance solutions to residents and businesses that request governmental services such as permits, bulk pickup, recycling, donations and licenses.
· Provide local governments an effective way to keep up-to-date information such as phone numbers, email addresses, websites, relocations, demographics, health conditions, Infrastructure details, etc.
· Communicate to various participants in multiple different ways such as email, SMS, postal mail, phone, etc.

· Facilitate emergency response in a collaborative manner that improves information sharing across departments such as Fire, Police, Health, Board of Education , etc.
· Provide online business directories to promote local businesses to area residents.



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