Paramount Assets Brings Meadows Original Frozen Custard to SomervilleGeneral Real EstateUpdated on Aug 27, 2018 View more like this | Visit SOMERVILLE, NJ | Contact Caryl Communications, Inc. |
Transaction Underscores Firm’s Success Attracting Regional Franchises to Downtown Locales
SOMERVILLE, N.J., August 23, 2018 – Meadows Original Frozen Custard recently celebrated its grand opening at Paramount Assets’ 92 West Main Street in Somerville, marking another significant addition to the borough’s downtown business district. According to Executive Director of Leasing and Marketing Samir Guzman, who arranged the 800-square-foot lease, the transaction also underscores his firm’s success in bringing quality regional and national franchises to burgeoning transit-oriented communities.
“This retail property is situated on a busy downtown block and has a very high intrinsic value, and it generated tremendous interest from many potential tenants,” said Guzman. “We have a certain vision for this building, and the challenge was tying this vision with Somerville’s desire to attract high-quality retailers and restaurants. Our goal was to find a concept with an established track record but not necessarily a national name – that hybrid is difficult to find but, ultimately, Meadows was the perfect fit. We expect this tenant to enjoy tremendous success at this location.”
Meadows Original Frozen Custard got its start in Duncansville, Pa. in 1950 and today the growing franchise includes more than 25 locations in six states. Renowned for its frozen custard and frozen yogurt, menu items include shakes and sundaes, smoothies and Italian ice. Fresh batches of frozen custard are churned every day, and special flavors change daily.
“Meadows is a place where family and friends get together to enjoy everyone’s favorite dessert and we wanted to bring that same atmosphere to downtown Somerville,” said Thomas Vigneault, co-owner. “Our goal is to offer the best and most authentic homemade frozen custard to our customers.”
Working constructively and collaboratively with municipalities represents an important aspect of Paramount Assets’ business philosophy, according to Guzman. The firm’s consultative approach to leasing and marketing has proven valuable with franchisees and business operators alike, who rely on the firm’s professional guidance, market knowledge and expertise through every phase of a real estate transaction.
“Creating the right tenant mix is more than just filling space. We strive to create a diverse co-tenancy where retailers, restaurants and service providers all complement each other,” said Guzman. “Paramount Assets has a significant presence in the communities where our properties are located, and we’re always cognizant of developing a retail environment in which both tenants and the town can be mutually successful.”
Paramount Assets is a family-owned, regional, full-service real estate investment firm specializing in urban property ownership, management and development. The company’s rapidly expanding portfolio currently includes 2.5 million square feet of commercial, multifamily and mixed-use holdings across 25 New Jersey municipalities – including a notably growing foothold in the City of Newark. The company maintains a holistic, vertically integrated approach to real estate development, with in-house acquisition, leasing, legal, accounting, property management and construction teams.
###
About Paramount Assets (http://www.caryl.com/paramount-assets-llc/)
Follow Paramount Assets on Facebook, Twitter and LinkedIn
Media Contacts:
Karen Ravensbergen / Irene Zampetoulas
Caryl Communications
Phone: 201-796-7788
Email: [email protected] / [email protected]
SOMERVILLE, N.J., August 23, 2018 – Meadows Original Frozen Custard recently celebrated its grand opening at Paramount Assets’ 92 West Main Street in Somerville, marking another significant addition to the borough’s downtown business district. According to Executive Director of Leasing and Marketing Samir Guzman, who arranged the 800-square-foot lease, the transaction also underscores his firm’s success in bringing quality regional and national franchises to burgeoning transit-oriented communities.
“This retail property is situated on a busy downtown block and has a very high intrinsic value, and it generated tremendous interest from many potential tenants,” said Guzman. “We have a certain vision for this building, and the challenge was tying this vision with Somerville’s desire to attract high-quality retailers and restaurants. Our goal was to find a concept with an established track record but not necessarily a national name – that hybrid is difficult to find but, ultimately, Meadows was the perfect fit. We expect this tenant to enjoy tremendous success at this location.”
Meadows Original Frozen Custard got its start in Duncansville, Pa. in 1950 and today the growing franchise includes more than 25 locations in six states. Renowned for its frozen custard and frozen yogurt, menu items include shakes and sundaes, smoothies and Italian ice. Fresh batches of frozen custard are churned every day, and special flavors change daily.
“Meadows is a place where family and friends get together to enjoy everyone’s favorite dessert and we wanted to bring that same atmosphere to downtown Somerville,” said Thomas Vigneault, co-owner. “Our goal is to offer the best and most authentic homemade frozen custard to our customers.”
Working constructively and collaboratively with municipalities represents an important aspect of Paramount Assets’ business philosophy, according to Guzman. The firm’s consultative approach to leasing and marketing has proven valuable with franchisees and business operators alike, who rely on the firm’s professional guidance, market knowledge and expertise through every phase of a real estate transaction.
“Creating the right tenant mix is more than just filling space. We strive to create a diverse co-tenancy where retailers, restaurants and service providers all complement each other,” said Guzman. “Paramount Assets has a significant presence in the communities where our properties are located, and we’re always cognizant of developing a retail environment in which both tenants and the town can be mutually successful.”
Paramount Assets is a family-owned, regional, full-service real estate investment firm specializing in urban property ownership, management and development. The company’s rapidly expanding portfolio currently includes 2.5 million square feet of commercial, multifamily and mixed-use holdings across 25 New Jersey municipalities – including a notably growing foothold in the City of Newark. The company maintains a holistic, vertically integrated approach to real estate development, with in-house acquisition, leasing, legal, accounting, property management and construction teams.
###
About Paramount Assets (http://www.caryl.com/paramount-assets-llc/)
Follow Paramount Assets on Facebook, Twitter and LinkedIn
Media Contacts:
Karen Ravensbergen / Irene Zampetoulas
Caryl Communications
Phone: 201-796-7788
Email: [email protected] / [email protected]
