Prepare your website and ad placements for mobile devices

You don't need to be technologically savvy to understand that the way we access the internet today is a lot different than it was 5-10 years ago. More and more people are going online, while on the go, with their smartphones, as well as other mobile devices. Thus, website owners must adapt in order to survive, which means creating a website that can easily be viewed via the smaller screens of these devices. If ads play a role in the survival of your site then you need to consider the best practices for mobile advertising. Here are some steps that you will need to follow to get your website, and the ads shown there, ready for the small screens.



Choose a mobile domain

A website that has been designed specifically for mobile viewing might use a different web address than that of your standard website. Commonly, these options will be in the form of m.yourcompany.com, mobile.yourcompany.com, yourcompany.mobi or the same domain yourcompany.com. You should choose one for mobile users and consistently redirect all page addresses to that domain.



Design the site layout

It is a little trickier than it would be when creating a layout for laptops or desktops, because you have a limited amount of space to work with on mobile devices. You want to ensure that the site is easy to navigate on smaller screens, and that everything can be accessed without having to scroll too much to find things. There are existing mobile website templates that can help guide your design, many of which include space for advertising.



Decide where to place mobile ads

For a regular website design, the sidebar is the most common spot for advertising. However, this is not always the best spot for a mobile website. For the best results, you should look at placing your ads at the top, middle, and bottom of the page. These ad placements are easier to view on a mobile page. The middle ad placement works particularly well when the advertisement is integrated naturally inside a great piece of content.



Customize the content

Speaking of content, this is the most important part of your site so you need to pay close attention to how you present it. Considering removing or hiding content that isn’t really critical to the site, or perhaps breaking up your content into different sections. The goal here is to limit what to display on a single mobile page. This will make for a better, faster and more streamlined viewing experience on a small mobile device.



Check the loading speed

You will find that loading speed on a mobile device is slower than on a desktop. This speed depends on many factors including the phone’s processing power, the Internet connection, the cellular carrier, and the signal strength. The mobile publisher must take significant steps to improve their page loading speed. The choices that you make when choosing a web host, a content delivery network (CDN), and an ad server will all play a critical role in how fast your mobile site loads. If visitors are forced to wait too long for the information to load, they will go elsewhere, and they will not return. Constantly test your loading speed and be on the lookout for bottlenecks and ways to make things faster. Partner with a fast web host, a fast CDN and a fast adserver to ensure minimum wait time.



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