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Recent facts and figures about architectural rendering

Architecture

Updated on Jun 16, 2014

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Rise of Architectural Visualization
According to a survey conducted by the CGArchitect, there has been a 12% increase in the number of firms that use visualization techniques from 2006 to 2009.

Figure 1: Visualization Percentage Market Share by Target Industries (2009)
Growing number of organisations from industries such as commercial and residential property, institution/real estate and resorts/hotels are using visualization techniques such as 3d architectural visualization and 3dmodelling.
This survey further identifies consumer goods, manufacturing and real estate as some of the key industries that will help visualization services to prosper for the next decade.
According to a real estate survey conducted and published in 2013 by PricewaterhouseCoopers, San Francisco, Houston, San Jose, New York and Dallas/Fort Worth are the top performing real estate locations. Calgary, Edmonton, Saskatoon and Vancouver are the top performing real estate market in Canada. Real estate firms can draw following competitive advantages from 3d architectural visualization and modelling.

•Realistic building image/model makes it easier for an average client to imagine the property.

•3d visualization presentations to showcase a corporate, commercial or a residential building plan gives a realistic image of the structure, even before it is built.

•3d visualization helps buyers to feel what it would be like living in the property. This is achieved through 3d imagery. This increases the rate of sales as it creates a realistic effect.


Figure 2: Percentage growth in real estate market from 2012 to 2013, USA
Real estate and its complimentary industries are growing.They require 3d visualization and rendering services to adhere and support their growth. According to a report from Markets and Markets, architectural firms will primarily benefit from the rise of 3d architectural modelling and digital holography services. This report predicts that following industries will also generate demands for 3d visualization and rendering technologies.

• Media and entertainment
• 3d advertising
• Engineering and architecture/real estate
• Security and defense

This market research further predicts that as visualization technologies expand, the 3d rendering market will experience an yearly growth of 26.7% to reach$9.82 billion by 2018.

Figure 3: Percentage growth of 3d Imaging market
This research quotes that "most of the industries and company that are extensively using imaging are shifting towards 3D imaging technology and its solutions to meet the requirements of today's business and customer needs".
Visualization need in the complimentary industries is propelling growth for architecture firms, design studios, 3d visualization and rendering firms. This will enable end customers to gain a rich and in-depth viewing experience. Products will be closer to life and they will look more vibrant.
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