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Mineral Products Demand to Boost Eye Makeup Industry Growth

Make Up Consultants & Studios

Updated on Dec 2, 2019

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As per the report by Grand View Research, Inc., the eye makeup market was valued at USD 14.52 billion in 2018 and is estimated to observe a CAGR of 5.7% throughout the forecast period (2019-2025). Rising demand for cosmetic products due to increase in consciousness about appearance is anticipated to propel the market growth in the forecast period. In addition, extensive reach of cosmetic products caused by social media and other marketing methods is anticipated to propel the eye makeup demand in the years to come.

On the other hand, presence of fake, cheaper products that cause harmful side effects is likely to hamper the market. In addition, side effects caused due to excessive usage of products is also anticipated to hinder the eye makeup growth in the near future.

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https://www.grandviewresearch.com/industry-analysis/eye-makeup-market

The emerging trend in the eye makeup sector is mineral eye makeup, which is gaining popularity due to its natural and inorganic content that lacks carbon. Most of the regular makeup has constituents that are likely to be irritating to the skin. Ingredients like synthetic fragrances, chemical dyes, preservatives, and binders can have harmful effects on the skin. These mineral eye markup contain minerals like zinc oxide, gold, titanium dioxide, iron oxides, and mica.

In addition, some mineral makeup companies also have vegan, gluten-free, and cruelty-free products. Everyday Minerals, Bare Minerals, Orglamix, and MAC are some examples of vendors that manufacture mineral makeup.

In July 2018, L’Oréal launched a Cuban based makeup collection in collaboration with pop star Camilla Cabello. The new collection had various makeup products with a wide range of styles and shades.

North America will continue to account for a large share in the global arena throughout the forecast period due to rising demand for cosmetic products and changing lifestyle of consumers in the U.S. The growing trend toward bold eye makeup and increasing use of mascaras, eyebrow pencils, and liners will drive the demand for the market in the years to come.

Leading players operating in the eye makeup market include Avon Products, Inc.; L'Oréal S.A; The Estée Lauder Companies Inc.; The Procter & Gamble Company; Revlon, Inc.; Shiseido Company, Limited; Unilever; Chanel S.A.; Amway, and COLORBAR COSMETICS PVT LTD.

About Grand View Research:

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For More Information: www.grandviewresearch.com
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