Digital Signage Market Segmentation and Forecasts To 2020: Grand View Research, Inc

Global Digital Signage Market is expected to reach USD 20.03 billion by 2020, according to a new study by Grand View Research, Inc. Growing demand from application areas such as retail and healthcare is expected to drive the global market over the next six years. Creating and distributing content via digital signage serves as an effective marketing tool, which is expected to spur adoption in the corporate sector. Larger screen sizes such as those over 50-inch displays are expected to gain popularity over the forecast period.

Demand for digital displays with 4K technology is on the rise to address growing image sharpness requirements to accommodate large displays. Software providers have been targeting the entry-level digital signage market by designing solutions compatible with Android OS. The emergence of IoT and increased adoption of cloud computing is expected to enable collection of vital operational data. Use of digital signage help prevent paper wastage and incorporation of LED backlit panels have resulted in considerable energy savings, which is expected to aid in market growth.