Verticals & Industries that use Master Data Management (MDM)

The SynapZen Master Data Management hub (MDM) can help our clients realize various vertical-specific and industry-specific initiatives through a holistic and technically capable solution.


The Public Sector: Town / County / State Government

• MDM provides a unified view of data that includes residents, residences, buildings, retail establishments, commercial offices, etc. An MDM-unified viewpoint bridges numerous internal applications and departments, improving collaboration and quality of care while reducing costs.
• Town / county / state administrators need to create a citizen-centric organization which keeps up-to-date information about citizens and public facilities, provides access to essential services and maximizes the cooperation among citizens and public services.
• An MDM initiative can help in achieving operational efficiency. From data management to risk management to citizen communications, public administrators can optimize operational processes for maximum impact.
• An MDM solution integrates in real time with other departments such as Fire, Police, Health, Recreation, Public Works, etc., resulting in increased benefits and services for the citizenry.


Pharmaceuticals

• Improve operational efficiency by creating a 360 degree single view of master data such as Customers, Contacts, Vendors, Products and Employees.
• Provide master data foundation for initiatives in meeting regulatory compliance for Data Integrity, Corporate Integrity Agreements, the Sunshine Act, the Patient Protection and Affordable Care Act.
• Easy integration with unstructured information (HTML pages, Articles, FB Posts, etc.) stored in Bigdata platforms.
• Improve sales force effectiveness through better targeting based upon accurate analysis of all data provided by internal and external sources.
• Execute effective marketing campaigns that include all channels such as LinkedIn, Facebook, Twitter, email, website, regular mail, call centers, customer support, etc.
• Support migration from a prescriber-based salesforce to a group practice-based salesforce.
• Timely, economical and effective out-sourced data stewardship service.


Financial Services

• Improve operational efficiency by creating a 360 degree single view of master data such as Customers, Contacts, Vendors, Products and Employees.
• Drive business value from Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance programs. Screening customers for risk beyond regulatory requirements drives significant benefits, not the least of which include protecting and improving the bottom line.
• SynapZen’s MDM hub technology is agile, configurable and designed to grow with your organization and your ever-evolving risk diligence needs.
• Easy integration with unstructured information (HTML pages, Articles, FB Posts etc…) stored in Bigdata platforms.
• Achieving Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance requires the implementation and deployment of dynamic, rigorous and robust controls. Yet, many financial institutions struggle to collect, monitor and maintain up-to-date, proprietary information necessary to meet the dynamic requirements in a time and cost-effective way.


Insurance

• Insurance companies need to create a customer-centric organization that focuses on how they acquire new customers, retain profitable customers and maximize the value of customer relationships.
• MDM results in higher quality data standards, generating efficiencies and helping you achieve compliance excellence and Solvency II standards.
• MDM can help in achieving operational efficiency. From data management to risk management to customer communications, MDM optimizes operational processes for maximum business impact.
• Easy integration with unstructured information (HTML pages, Articles, FB Posts etc…) stored in Bigdata platforms.
• An MDM solution can reduce risk through data management and location intelligence, enabling more accurate policy pricing, better loss ratios and creating a more sustainable business.


Healthcare Providers

• MDM provides a unified view of Provider, Payer and Member Data across enterprise applications and lines of business, improving collaboration and quality of care while reducing costs.
• MDM provides an effective way to manage different types of Providers such as Physicians, Groups, Hospitals, Diagnostics & Labs, Durable Medical, Dental & Vision, Retail Health Clinics and Delegates.
• MDM results in efficient collaboration among Provider and Members. This results in efficient management of Claims, Reimbursements, Authorizations, Referrals and Customer Service.
• Easy integration with unstructured information (HTML pages, Articles, FB Posts etc…) stored in Bigdata platforms.
• MDM enables portals and self-service administration. Clients can implement necessary workflows to authorize changes. MDM will improve operational efficiency, customer satisfaction and regulatory compliance.
• MDM provides the foundation to enable unified reporting and analytics. We can provide a unified view of providers and members across all plans, lines of business and market segments.


Retail

• MDM provides a unified view of Households and Resident data across enterprise applications and lines of business, improving collaboration and quality of care while reducing costs.
• Retailers need to create a customer-centric organization that focuses on how they acquire new customers, retain profitable customers and maximize the value of customer relationships.
• MDM can help in achieving operational efficiency. From data management to risk management to customer communications, MDM optimizes operational processes for maximum business impact.
• Easy integration with unstructured information (HTML pages, Articles, FB Posts etc.) stored in Bigdata platforms.


Technology

• MDM provides a unified view of Customers, Contacts and Vendor data across multiple enterprise applications and lines of business, improving collaboration and quality of care while reducing costs.
• Technology companies need to create a customer-centric organization that focuses on how they acquire new customers, retain profitable customers and maximize the value of customer relationships.
• MDM can help achieving operational efficiency. From data management to risk management to customer communications, MDM optimizes operational processes for maximum business impact.
• MDM increases customer retention and loyalty when integrated with other applications such as Sales, Marketing, Operations and Support.