Master Data Management (MDM) Hub for PharmaceuticalsDatabase Management SoftwareUpdated on Oct 25, 2014 View more like this | Visit RARITAN, NJ | Contact SynapZen |
Master Data Management (MDM) Hub for Pharmaceuticals
Current State of Information Management at Pharmaceuticals
Pharmaceuticals are continuously being challenged to comply with numerous regulations such as aggregate spends, PDMA, HIPPA, etc. In addition, they are trending towards smaller, leaner field sales forces, while attempting to maintain their effectiveness.
Large pharmaceuticals are also struggling with optimizing their sales forces after M&As. The mid-size pharmaceutical companies are trying to move from individual prescriber-based marketing to group practice-based marketing models. And small pharmaceutical companies with limited resources are constantly struggling to comply with government regulations. In order to achieve many of these initiatives, pharmaceuticals have been pioneers in implementing solutions such as Prescriber Master to centralize, authenticate and share prescriber information across the enterprise.
Many companies have either purchased Prescriber Master solutions from software vendors or have custom-built internally, believing it will help achieve their strategic business goals. Experience gleaned over the past decade has shown that the overall investment and expense required to maintain a Master Data hub have remained significantly high. Initiatives such as group practice-based targeting have remained distant goals. In addition, most vendor products typically promoted by systems integrators have generally required large license & services components. Many companies have struggled with ongoing Data Stewardship, which tend to increase or decrease based on the number of systems being connected to the Master Data repository.
SynapZen’s Master Data Management (MDM) Hub Provides an Easy Solution
SynapZen provides full-service cloud-based solutions which allow our clients to focus on strategic initiatives more, while not worrying about operational and tactical issues. We provide industrial-strength solutions at an affordable cost to our clients, helping them reduce their bottom line while increasing top line growth.
· SynapZen’s MDM hub is available as Cloud-based SaaS (Software as Service). Our clients can transfer costs from capital expenses (CAPEX) to operating expenses (OPEX.) This significantly reduces performance risks associated with large projects even after significant investment.
· SynapZen provides a multi-domain MDM hub that is pre-configured to pharmaceutical entities and their relationships such as medical professionals, group practices, clinics, hospitals, etc. Most of the industry-required sources and attributes are pre-configured, eliminating large services costs.
· SynapZen’s MDM hub can be extended easily using a complete configuration-driven approach to meet specific client, initiative or project-related Master Data elements. No code development is required.
· SynapZen provides very economical centralized Data Stewardship services, relieving clients from hiring, training and supporting data stewards. Our data stewardship team can easily be increased or reduced based on our client’s priorities.
Key Entities to be Managed in MDM hub
SynapZen’s MDM Hub can be easily set up with various entities such as Customers, Vendors, Products, Compounds, Chemical Ingredients, etc. SynapZen provides pre-configured entities such as Customers to manage master data such as Doctors, NP & PAs, Hospitals, Group Practices, Health Clinics, Universities, etc. This can be easily extended by our configuration team to any type of entity. Once configured, the MDM Hub can easily source data from various systems such as CRM, Marketing, Website, external data providers, etc, in batch or real-time. SynapZen’s MDM hub can publish this data back to any operational and reporting systems.
Benefits of SynapZen's MDM Hub to Pharmaceuticals
Key benefits any pharmaceutical company can obtain using Master Data Management technology include:
· Our cloud-based SaaS approach delivers results in the most economical and efficient manner.
· Risk levels are significantly lower, compared to large software vendors / SI – product & service offerings
· SynapZen provides SLA-driven hosting, production support, configuration & Data Stewardship services, enabling clients to focus on more important strategic initiatives.
· Our MDM hub can be easily extended to store all Entities, Relationships & Hierarchies.
To learn more about SynapZen’s MDM hub capabilities, please review the attached Product Brief.
Contact:
Telephone: (908) 838-9200
Email: [email protected]
Web: www.synapzen.com
