Master Data Management Hub (MDM) - Product Brief

“Master data” represents the business objects which are agreed upon and shared across the enterprise, for example, Customers, Contacts, Vendors, Employees, Products, Locations, etc. In today’s world, most organizations utilize multiple technology systems to increase efficiency in each department, such as CRM for sales, ERP for order management, email systems for marketing, websites for online visibility, etc. Many times these systems come from different vendors, are custom-built internally or are the result of M&As. This results in a lack of accurate, available and actionable master data at an enterprise level, resulting in operational inefficiencies, loss of opportunities, increased cost of client acquisition and reduced customer satisfaction.

SynapZen’s Master Data Management solution (MDM) aggregates best-of-breed capabilities such as data standardization, cleansing, enrichment, validation, governance, monitoring and workflow stewardship to build accurate, available and actionable enterprise-wide master data. SynapZen’s MDM Hub can be easily configured to manage master entities, relationships and hierarchies. Due to our configuration-driven approach, SynapZen’s MDM Hub can be made operational in a very short duration of time.


Product Highlights

·Configuration-driven Master Data Hub reduces time required for deployment
·Multi-entity MDM Hub provides one solution for all types of master data
·Relationship and hierarchy management provide a 360 degree view
·Out-of-box real-time and batch integration capabilities
·Rules-driven for standardization, validation, matching, consolidation and resolution
·Data stewardship application with built-in workflow and reporting for centralized management
·Data enrichment using a variety of sources such as internet, social media and external data providers
·Quick and easy installation with Cloud or on-premise deployment options


Accurate Master Data

At many organizations, master data gets updated in each individual system at different times and by different individuals (for example email, phone, web, fax, address, revenue, lines of business, etc.) The most accurate data is dispersed, resulting in data inconsistencies and lack of a single view of truth. Additionally, many systems lack controls to ensure data quality standards are maintained, duplicates are not created unintentionally, and intentional duplicates are kept up to date.

SyanpZen’s MDM Hub allows our clients to define, gather and centralize any entities whether they be customers, contacts, vendors or products from all internal and external sources in batch or real-time. SynapZen’s MDM Hub builds accurate master data by applying built-in capabilities such as the following:

·Data Standardization (e.g. country codes, NSIC codes, area codes, abbreviations, etc.)
·Data Cleansing / Enrichment (e.g. adding missing postal codes, etc.)
·Data Validation (to ensure master data not meeting quality checks is enhanced by stewards)
·Data Matching (SynapZen’s fuzzy matching routines help identify duplicates across systems)
·Data Consolidation (business rules-driven approach to building accurate master data)
·Data Augmentation (tools to enhance master data profiles using Internet, social media, etc.)
·Data Stewardship (workflow-driven approach to handle validation and de-duping exceptions)


Availability of Master Data

For many organizations, the time and resources it takes to collect and utilize data from silo-ed applications is significant and complex, resulting in loss of opportunities and reduced collaboration among different departments. In today’s real-time integrated environment, this delay affects profit and future potential growth.

SynapZen’s MDM Hub makes accurate master data available to all interested stack-holders in a variety of ways to enable better analysis, increased cooperation and reduced inefficiencies. Accurate master data can be easily shared in batch or real-time, allowing for accurate business analysis (via reporting tools,) synchronization of information in operational systems, and assurance that any new master data created within the organization meets quality standards.


Actionable Master Data

In order to achieve synergies among various contributing systems, it is very important that relevant business scenarios are evaluated in real-time and acted upon in a synchronized manner. For example, change in marital status or revenue can lead to different marketing strategies adopted by an organization.

SynapZen’s MDM Hub provides a configuration-driven approach to monitor, evaluate and take action based on changes occurring to enterprise master data. This allows today’s organizations to be very nimble and to react to changing master data in a synchronized manner, thereby increasing customer satisfaction, retention and loyalty.



Contact Us:

Telephone: (908) 838-9200
Email: [email protected]
Web: www.synapzen.com