Contacts MasterDatabase Management SoftwareUpdated on Oct 7, 2014 View more like this | Visit RARITAN, NJ | Contact SynapZen |
Contact Master
The right contacts and connections are the life blood of any organization. The right message to the right contact at the right time can lead to greater opportunities and reduced sale cycles. In the last few decades the technology to connect with the right leads and contacts has multiplied, for example, CRMs, email, regular mail, SMS, social media, blogs, instant messaging, etc. This has resulted in significant benefits as the message gets tailored for each channel, but if not handled appropriately, can create negative reactions.
• People do not like to be contacted very frequently, and your organization cannot afford to be labeled a spammer.
• Everyone has different comfort levels with each medium for example, some like Facebook or Twitter more than email.
• Marketing is expensive, so it is very important to use the medium that will elicit the most positive response.
• Every medium has its own applications such as CRMs, email, regular mail and websites which keep track of contact information. This leads to duplicate and inconsistent information across various systems.
• Companies spend significant money for leads, but this information is often not used effectively within the entire enterprise.
• People change location, phone number and job frequently. These updates are often not captured, and at times even if captured are not made available within entire enterprise holistically.
SynapZen’s Contact MDM Hub provides an easy solution to overcome the challenges noted above and many more. Contact information today is captured and updated in many systems and devices. If this data is captured, updated and managed in a holistic manner, it can easily result in increased customer retention, reduced dissatisfaction and increased opportunities.
• The SynapZen MDM Hub creates a 360 degree view of your contact data and keeps this information most accurate and up-to-date using all internal and external sources. This provides the foundation for various initiatives taken by departments such as Marketing, Sales, Operations, Support, Website, etc.
• SynapZen's MDM Hub provides state-of-the-art tools to perform functions such as Standardize, Cleanse, Validate, De-duplicate, Search, Relate, Resolve and Governance for all types of contacts data. These tools can be extended and configured to each client's specific business requirements.
• The SynapZen MDM Hub provides automation tools, reducing time-consuming tasks that require manual intervention to be standardized into repeatable processes. By standardizing your processes and setting expectations for service levels, you can increase customer loyalty, which leads to improved customer retention rates.
• SynapZen's MDM allows you to build preferences and store reactions at every connection point . With our MDM technology you can easily slice and dice your enterprise contact database to launch your marketing and support-related initiatives.
• Connect with your contacts online. Connecting with contacts and building communities takes more effort and time than typical social media acquisition strategies. Use channels such as LinkedIn, Facebook, Twitter, etc. to aggressively communicate with your prospects and existing customers. Start linking out to valuable and relevant content, share your thoughts on topics, and engage with clients who leave comments and feedback.
