Client TestimonialsDatabase Management SoftwareUpdated on Oct 19, 2014 View more like this | Visit RARITAN, NJ | Contact SynapZen |
Case Study
Publishing and Content Distribution Company
The Challenge:
One of our clients grew by acquiring multiple smaller companies over the last three decades. This resulted in fragmented IT systems that performed similar functions with multiple technologies. In order to improve collaboration among its various sales and marketing teams around the world, the client decided to implement a Salesforce CRM system for all sales and marketing initiatives.
Our client's implementation team faced an imposing challenge. There was no unified Customer Master List to load into the new CRM system. Customer data was captured in multiple systems, resulting in duplicate customers and non-standardised data.
Our Solution:
SynapZen was able to understand the client's data quality, standardization and de-duplication challenges. SynapZen provided a solution that unified disparate systems into a single master data hub platform, bringing order to chaos. SynapZen put effective data governance systems in place, as well as people, processes and tools, enabling a systematic, consistent and effective method of resolving data-related issues. Once a 360 degree view of customer data was established, it was integrated with the Salesforce CRM. SynapZen built a real-time integration with the CRM and MDM hubs, allowing the client to significantly improve business operations. SynapZen was able to achieve these results within very short time, in contrast to long cycles typical of many other vendors.
