IP Video Tech Live-to-VOD: CDNs, Cloud Software Platforms and ServicesVideo ArtistsUpdated on Dec 2, 2016 View more like this | Visit PORTLAND, OR | Contact Andi Smith |
CDNs, for their part, are betting that the next wave of video consumption growth will take place through connected televisions and set top boxes, collaborating with accounts about how best to deploy technologies that address the video industry’s migration to IP.
Bandwidth provisioning, cloud storage and QOS guarantees (i.e. high quality, uninterrupted streams), real-time transcode, DRM, DDoS, network DVR, custom support modules and integration services offered at commercialized prices, CDNs (excluding AWS) are set to book $5.8 billion in topline revenue, an increase of 24% in 2015. Including AWS, the figure is $11.2 billion.
As account work requirements and pass-through volumes have increased, so has CDN MRR. Bandwidth fees are projected to remain a major component to MRR, however, account renewal discussions do not typically focus on pricing. With volume pricing rates already low, there is very little elasticity of demand now associated with incremental price declines, according to the research.
CDN and IP software vendors are delivering against the value proposition that integrated systems centralizing viewing experiences across all devices and screens results in performance and cost efficiencies. And, vendors are positioning for linear and non-linear sell-in opportunities as the video industry integrates operations, and those conversations are taking place today.
This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.
Bandwidth provisioning, cloud storage and QOS guarantees (i.e. high quality, uninterrupted streams), real-time transcode, DRM, DDoS, network DVR, custom support modules and integration services offered at commercialized prices, CDNs (excluding AWS) are set to book $5.8 billion in topline revenue, an increase of 24% in 2015. Including AWS, the figure is $11.2 billion.
As account work requirements and pass-through volumes have increased, so has CDN MRR. Bandwidth fees are projected to remain a major component to MRR, however, account renewal discussions do not typically focus on pricing. With volume pricing rates already low, there is very little elasticity of demand now associated with incremental price declines, according to the research.
CDN and IP software vendors are delivering against the value proposition that integrated systems centralizing viewing experiences across all devices and screens results in performance and cost efficiencies. And, vendors are positioning for linear and non-linear sell-in opportunities as the video industry integrates operations, and those conversations are taking place today.
This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.
