Multi-Channel MarketingMarketing AgenciesUpdated on Jan 5, 2018 View more like this | Visit PALATINE, IL | Contact Larson & Associates |
One Channel Marketing does not make it any more. Larson & Associates Multi-Channel Marketing Program gives you the opportunity to get your message out and reach consumers through different media with a coordinated flow to get you want your want and need, new customers!
Direct Mail
Email Marketing
Social Media Marketing
Web Site SEO Organic Search Marketing
Landing Page
Then add Teleprospecting / Telemarketing and you will start to actually make all these wonderful marketing tools work. If you just sit back and wait for the prospect to call you. Go have another cup of coffee. You need to be proactive to get the results you need and want!
But If You Have A Budget and really want something that puts you in a class by yourself and blow your competition away . . .
Here’s how it can really work in a totally synergistic
multi-channel marketing attack:
STEP 1:
We work closely with you to understand your business challenges and opportunities. We review your current marketing efforts, target markets, competitor space, and more importantly your unique points of differentiation. After this analysis, together we’ll define a ‘Campaign Action Plan’, which will include:
● A set of clearly defined objectives for your campaign
● A list of benefits for your products and services (from your target audience point of view) -- why should they choose your company over other competitors?
● Series of customer testimonials, case studies, and other pieces of useful content we can use as part of the campaign
● A high-level workflow of your marketing campaign (Segments, Channels, and Schedules)
STEP 2:
Using the list of benefits from Step 1, together we’ll draft a series of messages for Emails, Direct Mails, and Landing Pages. We send out authentic, personalized messages to truly have a conversation with your prospective buyers via Email and Direct Mail. Optionally, we also follow the prospects where they spend their time online with highly targeted Facebook / LinkedIn display ads inviting them to discover and explore your company offerings.
All the outbound messages (Email, Direct Mail, and Facebook Ads) direct the prospects to a Personalized Microsite where we ask them couple questions to really understand what factors they consider when making a decision about your product or service.
STEP 3:
Once we learn about the prospects key factors and benefits sought, we continue nurturing them with an ongoing sequence of highly personalized and relevant messages via Email and Direct Mail to invite them to request a call with one of your sales team members.
All the prospect activities are automatically tracked, measured, and scored to help you and your sales team better understand the level of lead engagement. Automated triggered notification messages send key lead data to us so at those pre-chosen scores we make a teleprospecting call to promptly follow up with interested prospects.
Direct Mail
Email Marketing
Social Media Marketing
Web Site SEO Organic Search Marketing
Landing Page
Then add Teleprospecting / Telemarketing and you will start to actually make all these wonderful marketing tools work. If you just sit back and wait for the prospect to call you. Go have another cup of coffee. You need to be proactive to get the results you need and want!
But If You Have A Budget and really want something that puts you in a class by yourself and blow your competition away . . .
Here’s how it can really work in a totally synergistic
multi-channel marketing attack:
STEP 1:
We work closely with you to understand your business challenges and opportunities. We review your current marketing efforts, target markets, competitor space, and more importantly your unique points of differentiation. After this analysis, together we’ll define a ‘Campaign Action Plan’, which will include:
● A set of clearly defined objectives for your campaign
● A list of benefits for your products and services (from your target audience point of view) -- why should they choose your company over other competitors?
● Series of customer testimonials, case studies, and other pieces of useful content we can use as part of the campaign
● A high-level workflow of your marketing campaign (Segments, Channels, and Schedules)
STEP 2:
Using the list of benefits from Step 1, together we’ll draft a series of messages for Emails, Direct Mails, and Landing Pages. We send out authentic, personalized messages to truly have a conversation with your prospective buyers via Email and Direct Mail. Optionally, we also follow the prospects where they spend their time online with highly targeted Facebook / LinkedIn display ads inviting them to discover and explore your company offerings.
All the outbound messages (Email, Direct Mail, and Facebook Ads) direct the prospects to a Personalized Microsite where we ask them couple questions to really understand what factors they consider when making a decision about your product or service.
STEP 3:
Once we learn about the prospects key factors and benefits sought, we continue nurturing them with an ongoing sequence of highly personalized and relevant messages via Email and Direct Mail to invite them to request a call with one of your sales team members.
All the prospect activities are automatically tracked, measured, and scored to help you and your sales team better understand the level of lead engagement. Automated triggered notification messages send key lead data to us so at those pre-chosen scores we make a teleprospecting call to promptly follow up with interested prospects.
Larson & Associates / We Make Good Businesses Great & Great Businesses Even Better.
www.larsonassociates.ws
847-991-1294
