Jim Canterucci interviews George Wright - Marketing Chief of Blendtec [audio]

George Wright

Marketing Chief of Blendtec

George Wright is behind what has been called "The best viral marketing campaign ever." The Will it Blend? viral marketing campaign has changed the face and the future of online marketing.

Seen by more than 100 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, the History Channel, The Big Idea, etc. Will it Blend? continues to deliver unprecedented corporate awareness through social media channels.

This new form of marketing has delivered a 700% increase in sales for Blendtec, a small Utah based blender manufacturer, with an initial investment of only $50.