Cruiser Bike Market - Trends, Share [Latest] & Forecast

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Updated on Jan 29, 2024

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According to TechSci Research report, “Global Cruiser Bike Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Cruiser Bike Market stood at USD 62.90 billion in 2022 and is anticipated to grow with a CAGR of 6.39% in the forecast period, 2025-2029. Young people want luxury bikes with sleek designs, and cruiser bikes are their first choice.

These bikes are made in a way that the rider sits somewhat back on the bike and places their feet in front. Cruiser bikes have higher-performance engines than regular motorcycles, meaning they have stronger suspension, stronger brakes, and comparatively more horsepower.

Cruiser motorcycles come with cutting-edge amenities like entertainment, navigation, and many autonomous technologies. Other factors driving the market include enhanced safety and the growing trend of personalizing bikes. Advances in technology have led to enhanced comfort and luxury, which is one of the main drivers propelling the market's growth.

Browse over market data Figures spread through 180 Pages and an in-depth TOC on "Global Cruiser Bike Market.” @ https://www.techsciresearch.com/report/cruiser-bike-market/22636.html

The global cruiser bike market stands as a captivating realm within the broader landscape of the motorcycle industry, characterized by an iconic blend of style, comfort, and the allure of the open road. This comprehensive exploration aims to dissect the multifaceted dynamics of the cruiser bike market, unraveling its historical roots, enduring appeal, evolving trends, and the driving forces shaping its trajectory.

The enduring appeal of cruiser bikes lies in their iconic aesthetic, a harmonious fusion of tradition and modernity. The low-slung frames, relaxed riding positions, and distinctive design elements contribute to a visual allure that transcends generations. Cruiser bikes are not just vehicles; they are symbols of a lifestyle—a statement of individuality, freedom, and a love for the open road. The cruiser aesthetic has a timeless quality that resonates with riders worldwide.

The long, flowing lines, classic paint schemes, and chrome accents evoke a sense of nostalgia while remaining relevant in contemporary times. Manufacturers carefully preserve these design elements, recognizing their power to evoke emotions and create a connection between riders and their machines. The cultural influence of the cruiser aesthetic extends beyond the realm of motorcycles. Hollywood films, fashion trends, and popular media have all embraced and celebrated the cruiser lifestyle.

From iconic scenes featuring cruisers in films like "Easy Rider" to the incorporation of cruiser-inspired fashion in high-end collections, the aesthetic has permeated various aspects of global culture, solidifying its place as a design archetype with enduring worldwide appeal.

The cruiser bike market has witnessed a significant shift in geographical dynamics, with emerging markets playing an increasingly pivotal role. Traditionally associated with North America and Europe, cruiser bikes are now finding resonance in Asia, Latin America, and Africa. Rising disposable incomes, urbanization, and changing consumer preferences in these regions contribute to the expanding global reach of cruiser bikes. Manufacturers strategically tap into emerging markets by introducing entry-level models and tailoring their marketing strategies to align with cultural nuances. This globalization of the cruiser market not only broadens the industry's footprint but also exposes a diverse audience to the lifestyle and allure of cruiser biking.

A notable transformation in the cruiser bike market is the surge in female ridership. Breaking free from historical stereotypes, more women are embracing cruiser bikes as a means of self-expression and empowerment. The design features of cruisers, such as lower seat heights and rider-friendly ergonomics, cater to a diverse range of riders, contributing to the inclusivity of the market. Manufacturers actively respond to this trend by designing cruiser models that address the specific needs and preferences of female riders. The rise of female ridership not only broadens the market base but also challenges and reshapes traditional narratives surrounding motorcycling.

Advancements in design and technology stand as a driving force behind the evolution of cruiser bikes. Lightweight materials, advanced manufacturing techniques, and innovative design approaches contribute to enhanced performance, agility, and fuel efficiency. Cruiser bikes are no longer confined to a nostalgic aesthetic; they seamlessly incorporate modern features such as touchscreen displays, connectivity options, and advanced safety systems.

The integration of smart features not only caters to tech-savvy riders but also enhances the overall riding experience. LED lighting systems, ride-by-wire technology, and advanced rider assistance systems contribute to a safer and more dynamic riding experience, appealing to both traditionalists and those seeking cutting-edge innovations.

Cruiser biking has evolved beyond a mere mode of transportation; it has become a lifestyle movement that influences consumer behaviors, fashion trends, and leisure activities. The subculture surrounding cruiser bikes fosters a sense of community, shared values, and a unique form of self-expression. Cultural events, festivals, and gatherings dedicated to cruiser biking create a space for enthusiasts to forge connections and celebrate the shared passion for the open road.

The cultural influence extends to fashion trends, with cruiser style inspiring clothing lines, accessories, and merchandise. The iconic leather jackets, vests, and boots associated with cruiser biking have become symbolic not just of safety gear but of a lifestyle choice—an identity embraced by riders around the world. In the era of global connectivity, marketing, and branding play a crucial role in shaping consumer perceptions.

Manufacturers employ storytelling, narrative-driven marketing, and digital platforms to create an emotional connection between riders and the cruiser brand. Advertisements often focus on the experiential aspects of cruiser biking—capturing the freedom, camaraderie, and adventure associated with the lifestyle. Branding strategies emphasize not just the features of the bikes but the values and ethos they represent. From social media campaigns to sponsorships of cultural events, manufacturers actively engage with the cruiser community, fostering brand loyalty and creating a sense of belonging among enthusiasts.

Major companies operating in the Global Cruiser Bike Market are:

  • BMW AG
  • Harley Davidson
  • Hero Motocorp
  • Honda Motor Company
  • Piaggio
  • Suzuki Motor Company
  • Triumph Motorcycle
  • Tvs
  • Yamaha
  • Zero Motorcycle.

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“The global cruiser bike market embodies an iconic fusion of timeless aesthetics and modern innovation, captivating riders with its distinct style, comfort, and cultural lifestyle. Rooted in the rebellious spirit of the mid-20th century, cruiser bikes have evolved into a global phenomenon, transcending geographical boundaries. The enduring appeal of the cruiser aesthetic, coupled with a surge in female ridership, technological advancements, and strategic globalization efforts, propels the market forward. Beyond mere vehicles, cruiser bikes represent a symbol of individuality, freedom, and the joy of the open road. As manufacturers embrace inclusivity and leverage digital platforms for storytelling, the cruiser bike market stands poised for continued growth and cultural resonance.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Cruiser Bike Market Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Engine Capacity (Less than 500cc, 501cc-1000cc, More than 1000cc), By Price Range (Low, Medium, High), By Application (Daily Commute, Touring), By Region,Competition, 2019-2029”, has evaluated the future growth potential of Global Cruiser Bike Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Global Cruiser Bike Market.

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Table of Content-Global Cruiser Bike Market 

  1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

  1. Research Methodology

2.1. Methodology Landscape

2.2. Objective of the Study

2.3. Baseline Methodology

2.4. Formulation of the Scope

2.5. Assumptions and Limitations

2.6. Sources of Research

2.7. Approach for the Market Study

2.8. Methodology Followed for Calculation of Market Size & Market Shares

2.9. Forecasting Methodology

  1. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

  1. Impact of COVID-19 on Global Cruiser Bike Market
  2. Global Cruiser Bike Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Engine Capacity Market Share Analysis (Less than 500cc, 501cc-1000cc, More than 1000cc))

5.2.2. By Price Range Market Share Analysis (Low, Medium, High)

5.2.3. By Application Market Share Analysis (Daily Commute, Touring)

5.2.4. By Regional Market Share Analysis

5.2.4.1. Asia-Pacific Market Share Analysis

5.2.4.2. Europe & CIS Market Share Analysis

5.2.4.3. North America Market Share Analysis

5.2.4.4. South America Market Share Analysis

5.2.4.5. Middle East & Africa Market Share Analysis

5.2.5. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2023)

5.3. Global Cruiser Bike Market Mapping & Opportunity Assessment

5.3.1. By Engine Capacity Market Mapping & Opportunity Assessment

5.3.2. By Price Range Market Mapping & Opportunity Assessment

5.3.3. By Application Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

  1. Asia-Pacific Cruiser Bike Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Engine Capacity Market Share Analysis

6.2.2. By Price Range Market Share Analysis

6.2.3. By Application Market Share Analysis

6.2.4. By Country Market Share Analysis

6.2.4.1. China Market Share Analysis

6.2.4.2. India Market Share Analysis

6.2.4.3. Japan Market Share Analysis

6.2.4.4. Indonesia Market Share Analysis

6.2.4.5. Thailand Market Share Analysis

6.2.4.6. South Korea Market Share Analysis

6.2.4.7. Australia Market Share Analysis

6.2.4.8. Rest of Asia-Pacific Market Share Analysis

6.3. Asia-Pacific: Country Analysis

6.3.1. China Cruiser Bike Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Engine Capacity Market Share Analysis

6.3.1.2.2. By Price Range Market Share Analysis

6.3.1.2.3. By Application Market Share Analysis

6.3.2. India Cruiser Bike Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Engine Capacity Market Share Analysis

6.3.2.2.2. By Price Range Market Share Analysis

6.3.2.2.3. By Application Market Share Analysis

6.3.3. Japan Cruiser Bike Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Engine Capacity Market Share Analysis

6.3.3.2.2. By Price Range Market Share Analysis

6.3.3.2.3. By Application Market Share Analysis

6.3.4. Indonesia Cruiser Bike Market Outlook

6.3.4.1. Market Size & Forecast

6.3.4.1.1. By Value

6.3.4.2. Market Share & Forecast

6.3.4.2.1. By Engine Capacity Market Share Analysis

6.3.4.2.2. By Price Range Market Share Analysis

6.3.4.2.3. By Application Market Share Analysis

6.3.5. Thailand Cruiser Bike Market Outlook

6.3.5.1. Market Size & Forecast

6.3.5.1.1. By Value

6.3.5.2. Market Share & Forecast

6.3.5.2.1. By Engine Capacity Market Share Analysis

6.3.5.2.2. By Price Range Market Share Analysis

6.3.5.2.3. By Application Market Share Analysis

6.3.6. South Korea Cruiser Bike Market Outlook

6.3.6.1. Market Size & Forecast

6.3.6.1.1. By Value

6.3.6.2. Market Share & Forecast

6.3.6.2.1. By Engine Capacity Market Share Analysis

6.3.6.2.2. By Price Range Market Share Analysis

6.3.6.2.3. By Application Market Share Analysis

6.3.7. Australia Cruiser Bike Market Outlook

6.3.7.1. Market Size & Forecast

6.3.7.1.1. By Value

6.3.7.2. Market Share & Forecast

6.3.7.2.1. By Engine Capacity Market Share Analysis

6.3.7.2.2. By Price Range Market Share Analysis

6.3.7.2.3. By Application Market Share Analysis

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