What skills are needed for a career in digital marketing?

Projections estimate that internet content will grow and expand by 600% come the year 2020, which let’s face it, isn’t that far off. In knowing this, the role of the digital marketer becomes increasingly important, and job opportunities in this line of work should be abundant.

If you’re thinking about pursuing digital marketing as a career, here are some of the skills necessary to be successful at the job:

• A strong sense of intellectual curiosity

The tech world is constantly evolving, bringing with it constant changes to the world of digital marketing. To stay on top of the game, or even better, to stay ahead of the game, you must be willing to question everything and look deeply at the bigger picture. Only then, do you have a chance of being successful and standing out from the crowd.

• Creative spark

In a competitive field, creativity is vital to stand out and be noticed, not just as a digital marketer, but for the products or services that you are marketing. Fortunately, if you’re a good digital marketer, such competition will be your driving force, if not, you stand every chance of going under.

• An analytic mind and the ability to use data-driven metrics

With more of todays’ modern consumers researching and buying products online, the need to make sense of that data, has never been more important. Of course, if you don’t possess an analytical mind, there is software to analyse the data for you, but it’s crucial to use this and its results, effectively.

• Great passion for what you do

There is the argument that ultimate success can only be achieved through great drive and passion, and this is probably true for every profession, digital marketing included. Your passion is usually reflected in your work, and vice versa, so if you’re passionate about what you do and what you are selling, then your digital marketing campaign has more chance of being successful.

• Possess up to date digital marketing knowledge

It may sound obvious, but how can you expect to stay ahead of your competitors if you can’t stay ahead of changes to the industry? There is really no excuse for not being up to date with tech and industry changes, particularly as there are so many great online (and often free) educational courses available in which you can continually upgrade your knowledge and skills.

• A willingness to get some experience

There are many opportunities available nowadays for creating free websites, in which you can get some practice in and test out your skills. You don’t need to go to a class, an internship or a job for this, and there is an abundance of free educational resources available too. In short, there is no excuse for inexperience and potential employees will know this too. If you’re setting up as a freelance digital marketer, then gaining some experience first will be essential.

If you’re going to be trying to sell a product for a company, such as a car, then get some physical experience too, by test driving the car, and doing plenty of your own independent research.

While it may be true that anyone can turn their hand to digital marketing, it is perhaps not true to assume that anyone can be good at it. If you want a career in an exciting and fast changing industry, then digital marketing could be right for you, but stay ahead of your competitors by continually learning and gaining experience, and perhaps most importantly, never become complacent.

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