Mortgage Social Boost

Real Estate Marketing

Updated on Aug 19, 2022

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Attention Mortgage Marketing Directors,

We have developed A Greater Town Social Boost for LOs which you might be interested to incorporate in your marketing strategy.

We publish real estate listings from the MLS on our community marketing site A Greater Town, and promote LOs on the same page. Then we post MLS indexes on LOs' Facebook and Twitter pages. When the public clicks on them, they see your branding, and can communicate with you. When they make an inquiry to a listing agent, the LO is also featured in the message.


Live example:

facebook.com/velocitylends


The benefits are numerous:

- Keeps your social media fresh with local, timely real estate content

- Reduces busy work with marketing automation

- Builds personal branding

- Improves local SEO (as opposed to generic articles which make all LOs look the same, regardless of location)

- Keeps prospects' eyeballs on you (rather than losing them to other websites)

- Engenders love for YOU in the hearts of listing agents everywhere! : )


A Greater Town features more than 2,000,000 small businesses and real estate professionals around the country. We look forward to you joining our growing community!

For more detailed information, keep reading below.


Drew Knapp
Founder
A Greater Town
Montclair, NJ





Give Your Mortgage Marketing a Social Boost


A Greater Town, a local marketing platform with a focus on real estate, developed an innovative social app for mortgage providers which helps loan officers (LOs) stay competitive while addressing a number of problems they face in today's tech-driven landscape.

A Greater Town Social Boost generates leads & visibility for LOs (and real estate agents) while helping them connect at the local level. We draw robust traffic through Facebook for our property listings, through which LOs promote themselves (and their partner Realtors!)

Real estate listing indexes on A Greater Town are automated to post on LOs' Facebook and Twitter pages daily or time of their choosing, enriching them with relevant local content. Posts can be displayed as-is, commented on, and/or boosted to reach a wider audience. When the public clicks to browse real estate listings, the mortgage collateral follows, keeping the LOs top-of-mind.

A Greater Town Social Boost engages the public through social media and video to stay visible with existing customers, drive new business, and reinforce personal branding.



Summary


• We've identified a number of pain points loan officers commonly encounter on social media, and have created a solution to help LOs and their marketing agencies address them.

• A Greater Town enables mortgage providers and loan officers to advertise themselves adjacent to real estate listings, which are automated to post to their Facebook and Twitter pages. 

• On the LO's FB page, or on their FB ads, the consumer sees A Greater Town MLS property indexes.  Upon clicking them, the broker's collateral follows them, reminding them who referred them.

• This provides automated, relevant, local content for LO social media that keeps them top-of-mind, while avoiding sending customers to the competition.

• We have similar solutions for real estate agents, and home service providers.



Problem


• Lender Facebook pages often feature informative articles, but they're not local.

• Consumers are more interested in browsing local real estate than mortgage ads or general articles.

• Lender Facebook pages often promote open houses, but their marketing collateral gets lost in subsequent pages.

Example 1 - LO FB Page > Displays Open House > Opens to Listing Agent FB Page, LO Branding is Lost

• LOs are too busy writing loans to post fresh, relevant content on a regular basis.

• Multiple LOs in different locations often post the same generic articles like "How to get your home ready for resale." Duplicate content - although relevant and compliant - can be harmful to SEO if not balanced by plenty of unique content.

Example 2 - Duplicate Content A

Example 3 - Duplicate Content B

• Lack of location references leads to poor performance in the search engines for local results.

• Local real estate content helps solve the above concerns, but often sends prospects and customers to the competition.

Example 4 - Sends Prospects to the Competition

Example 5 - Post Opens to Page Featuring Different LO

• Lack of followers limits exposure to new borrowers.

• Lack of personal branding throughout the content browsing experience makes LOs easy to forget.



Solution


• Local listing indexes provisioned on A Greater Town are posted to mortgage provider Facebook and Twitter pages daily (or weekly.)

Example 6

• Mortgage advertising links to lender landing pages.

• No manual work required after initial setup.

• Supports effective, inexpensive ad campaigns.

• Current property listings signal local area expertise to search engines, and consumers alike.

• When borrowers click on real estate, mortgage advertising follows.

• Marketing automation app displays mortgage collateral on real estate listings.

Example 7

• Advertisers stay top of mind.

• Generates leads.

• Builds personal branding.

• Opens cross-marketing opportunities with other verticals.

Example 8

• Real estate agents appreciate lenders that market listings!

• Automated (propagates mortgage social media with relevant real estate content)

• Unique (pertains to the geography an LO covers)

• Hyperlocal (for powerful local SEO)

• Compliant (by design)

• Insulated (promotes local real estate without sending customers to the big portals or competition)

• Inexpensive way to advertise to a wide public.

• Social (facilitates networking with local listing agents)

• Fast (enrollment takes only a few minutes and requires little to no additional effort)

• Branded (keeps LOs top-of-mind)



Features


• Gives mortgage (& real estate) marketing a social boost

• Allows LOs and buyer agents to promote themselves on local real estate listings

• Leverages LO social networks to build their own personal brand with local Realtors, past clients, and prospects

• Listing indexes with LO (and buyer agent) marketing collateral are automated to post on their Facebook and Twitter pages daily

• Enriches LO social media with local relevant content

• Keeps LOs and buyer agents top-of-mind with existing customers

• Keeps customer eyeballs on LOs and buyer agents rather than sending to the competition

• Cements relationships among loan officers, insurance providers & real estate agents

• Exclusive & fully customizable

• Posts can be displayed as-is, commented on, and/or boosted to reach a wider audience

• All versions include search engine marketing page

• Paid version "Default Exclusive" is reachable through social media, search engines, and direct traffic, and includes local display advertising.






We're also seeking to work with mortgage providers and real estate brands on an exclusive or semi-exclusive basis. Our platform is fully customizable to promote your brand. Please view presentation to learn more, and contact us for further details.


Drew Knapp
Founder
A Greater Town
t. 973 783 3226
e. drew (at) agreatertown
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