Advantages Of Digital Marketing Over Traditional Marketing

We’re all familiar with the traditional forms of marketing, such as print, electronic media adverts, television adverts, billboards and even brochures and catalogues posted through mailboxes.These are still used often, but a new way of marketing products and services digitally has emerged, and now, via social media sites and search engines like Google and Yahoo, web users experience a whole range of ads and commercials that are audience targeted, and therefor far more relevant to the individual.

Is digital marketing the only way that we should be pursuing the promotion of products, services and businesses nowadays though?

What are the advantages of digital marketing over traditional marketing?

It’s more cost effective

We know that many of the traditional marketing methods can be costly; television commercials are particularly expensive, and even traditional methods such as print ads in newspapers, can run up into hundreds of bucks. A digital marketing campaign doesn’t require actors, special equipment, or even a costly tech team; a simple digital advert can be constructed quickly and will only show to a relevant targeted audience; if the research and SEO (search engine optimisation) have been implemented accurately, those who are deemed to be the target audience for an ad, should receive it without anybody having to lift a finger.

It allows for smaller businesses to compete with larger ones

Digital marketing campaigns can be scaled up or down, depending on the resources available and the target audience, meaning that a business of any size can in theory, compete perfectly fairly with the larger companies online.

The ability to control who sees an ad campaign, is far greater

Take television commercials, they run between shows whether we want them to or not, and many of us view this as annoying at the very least, particularly if something is being advertised that we’re simply not interested in.

Digital marketing on the other hand, can be tracked and adjusted to ensure that campaigns get the maximum exposure with maximum effectiveness, and their success can be monitored and measured, too.

Data can be far more accurate and helpful, and measured in real time

Let’s look at what happens when companies send out emails; they can be tracked as to who exactly opened them and whether they clicked on any links enclosed and took any action related to that. The data from this simple information, can be collated to give companies greater control over how, when and to whom, they target their digital marketing campaigns. Not only that, but they’re able to monitor more closely, and in real time, their ROI on the money spent in the campaign.

Digital marketing can be speedy

A digital marketing campaign can quickly go viral if many members of the target audience are retweeting and sharing links, giving some companies advantages over those who are still using traditional methods, which take a lot longer to take hold and be effective.

The cost to the environment is greatly reduced

The global footprint attached to digital marketing is minimal; no paper is wasted, ink or other valuable resources.

So, the advantages of digital marketing over traditional methods appear to be many, and the effect of a good digital campaign can quickly reflect positively on the bottom line of business.

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