Selling your home

by Laurel Grandle, REALTOR

I think everyone knows to declutter, stage and clean the home to perfection. As an industry, we've been telling clients for years that closets look 1/3 larger if there is NOTHING on the floors, put excess furniture in storage, use a professional stager, at least for a couple of primary rooms.

AND marketing has changed a lot! As REALTORS we no longer rely on print media...most of our clients are on the internet. In fact, some 90% of buyers shop on the web before they call a REALTOR, so your home must be well presented on the internet.

Houses that I represent are featured on hundreds of sites, blogged on numerous sites, have an on-line magazine, virtual tour and a qr code:

The qr (quick response) code is designed for the new smart phones; a free download of a bar code reader enables one to aim the phone's camera at the code and instantly have the virtual tour of the property! I like to print these and laminate them for the yard signs and I like to print them on the back of property brochures. They will give a person driving by a home an instant look at the inside without having to make an appointment...something that today's buyer really likes.

For some houses, REALTORS conduct open houses and REALTOR lunches...feed them and they will come! I also invite the neighbors...the more people who are familiar with a particular property, the more likely it will sell.

Other Blogs:

What's included in your Marketing program?

Warranties, Guaranties, promises and Home Ownership.

Each of my properties has its own web site, virtual tour and special promotion, designed for that particular home. If you'd like to find out more about marketing in today's world, call me now: 865 389 2551. I'd love to help!

Laurel Grandle sells homes throughout the East TN Area, including Knoxville, Karns, Farragut, Halls, Powell, Loudon County, Knox County. She specializes in Lake homes, Luxury homes, Historic homes, New Construction and is an expert at matching buyers with the right house, regardless of the area or price range, she has over 25 years of experience and has helped thousands of clients with their real estate needs.

Here is what some of her clients have said about her recently, “Laurel has an unlimited amount of patience. My family has very specific needs and she understood them and worked with us until we found the perfect home at the right price. I don’t think anyone else would have done that for us and we’ll always be thankful we found her and worked with her. She’s wonderful!” Margo

“Laurel has accommodated us on many occasions very quickly, as our schedules change all the time. She was always understanding of the time and date changes and she helped us find a great house.” Williams

“Thank you! It's wonderful having you as our agent and we both think you're a terrific person. Bob was right when he said we'd love you.” Joe

“Laurel really knows the area and the market. She didn’t waste any time…she showed us what we ask for in the location we wanted and made the whole move a very good experience for our family”. Robert

“Before we wrote an offer, Laurel did a detailed market analysis for us and discussed it with us so we understood what a fair price would be. he went over the entire contract in detail and clarified everything for us. We purchased with confidence and we’d never use anyone else IF we ever decide to sell!” Anne

Exit Realty Knoxville (each office independently owned and operated) is your number one resource for all your real estate needs, including listing, sales, referrals; our EXIT agents are committed to serving you—put us to work for you: 865 389 2551 865 690 4300

TOLL FREE: 888 966 4926

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