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Less expertise and lesser time for cooking in the current hectic lifestyle is letting the industry to expect a surging growth - Bonafide Research

Frozen Food

Updated on Nov 3, 2020

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The frozen ready meal are the kind of precooked meals then assembled frozen and packed for retail sales. This segment contains veg and non-veg meals, frozen pizza, frozen chapattis, etc., are very much popular among the consumers as it is available in a diverse menu, and is convenient to prepare. These foods are a quick alternative to fresh foods, affordable, have longer shelf life without any microbial or fungal contamination. There has been a rise in the demand for frozen ready meals as the number of the working population, and individual staying population has increased globally which provides less time and experience for the preparation of meals. Eating habits of people are changing, their lifestyle is getting busier day by day and because of that, the demand for convenient ready to eat food has increased. Some of the key players that have been actively working in this segment are Aryzta Ag, General Meals, Kraft Heinz, Ajinomoto Co. Inc, etc. According to the report “Global Frozen Ready Meal Products Market By Value, By Region (North America, Europe, Asia-Pacific, Latin America, Middle-East, Africa, (Trend & Forecast) Outlook, 2025” published by Bonafide research, the market segment is expected to attain a growth of over 5% till the year 2025. Top revenue generation of the market comes from Europe, Asia-Pacific and North America. The key benefits of these products are that, it saves the time & energy put into make a full fledge meal delicacy and minimizes the cleaning tasks, without compromising on the taste and presentation of the meal. There are a wide range of ready frozen meals are available in the market. Offering discounts, wide variants of frozen food products from various brands attract the people to purchase the product from supermarkets, convenient stores and online platforms.
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