Hand-held Video Magnifier Market: Up-to-Date Analysis of Latest Trends in Market

Hand-held video magnifiers are primarily employed in spot use. Different models of hand-held video magnifiers have different magnification ranges. Certain models of hand-held video magnifiers provide black and white display, mainly used for reading newspapers, or full color displays. Most of the hand-held video magnifiers in the market offer a reverse video feature, i.e., black letters on white background or white letters on black background.

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However, hand-held video magnifiers are suitable only for specific applications and cannot be used for activities such as knitting. Online channel has become the largest platform for hand-held video magnifiers, driving their demand across geographies. Vendors are presently offering a tablet operating system and touchscreen as part of the video magnifier’s interface. Software video magnifiers running on iPhone and android are emerging in the hand-held video magnifiers market to avoid high cost associated with hardware video magnifiers. Video magnifiers require power, either via mains electricity or from a battery. Thus, high power requirement and high price are anticipated to restrain the growth of the hand-held video magnifier market during the forecast period.

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The global hand-held video magnifier market can be segmented based on screen size, end-user, price range, and region. In terms of screen size, the hand-held video magnifier market can be classified into 3 to 5 inch and more than 5 inch. Based on end-user, the hand-held video magnifier market can be divided into individual and enterprise. The enterprise segment includes retail stores and education institutes. In the enterprise segment, increasing demand of hand-held video magnifiers for viewing product labels at grocery stores drives the market growth. Individuals use hand-held video magnifier for applications such as reading newspaper, viewing tables, etc. Users with low vision or who are partially blind drive the growth of the individual end-user segment. Based on price range, the global hand-held video magnifier market can be split into less than US$ 500, US$ 500 to US$ 1000, and more than US$ 1000.

In terms of region, the global hand-held video magnifier market can be categorized into North America, Asia Pacific, Middle East & Africa, South America, and Europe. The hand-held video magnifier market in Asia Pacific is expected to grow rapidly during the forecast period due to increase in demand for the product across end-users. In the region, China and India are anticipated to be the largest markets for hand-held video magnifiers over the forecast period.