Digital Wallet Market: Value Chain and Stakeholder Analysis

Wallet in general refers to a purse or folding case for holding money and personal information safely. Digital or electronic wallet is referred to an internet or electronic based payment system that stores both financial value as well as personal identity related information in a mobile or computer. This helps an individual in making electronic transactions and purchasing items by a computer or a smartphone from a virtual store. Bank account of an individual can also be linked to the digital wallet along with the driver’s license, loyalty card or other ID documents that are stored on phone.

Global digital wallet market geographically has been segmented into Europe, Asia Pacific, North America, Latin America and Middle East and Africa.

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These digital wallets are increasingly being made not just for normal financial transactions but also for authentication of the holder’s credentials having both software as well as information component. The software related to these wallets provide security by encrypting personal information for the real transactions. Mostly, digital wallets are stored, easily self-maintained and are fully compatible with most e-commerce web sites.

The information component is actually a database of user-input information with server-side digital wallets being used for enhanced security, efficiency, and added utility increasing the overall satisfaction of purchase. This further helps in promoting a cashless economy has seen immense growth in these years. The global market for digital wallet has been segmented on the basis of type, application and geography. Based on type the market has been segmented into open, closed and semi-closed wallets. In addition to this, retail, healthcare, IT and education among others formed the major application areas of this market.

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Application of digital wallets is growing as one can access these wallets at any point of time without depending on ATM counters as it accessed with computers or mobiles that forms a major driver for this market globally. Along with this, use of digital wallets also reduces the chances of card theft that may put at stake anyone’s information and money. This technology is especially helpful for the ones not having a proper bank account as it comes in handy in case of handling big payments. Besides all these features, usage of e-wallets further reduces the cost related to banking transactions. Moreover, these wallets are especially helpful for e-commerce sites as well as customers as it saves time to fill up the forms thereby acting as another major driver for this market.