So, what is contextual link building and how can it help you?

Companies love links – they jump up and down and clap when a writer manages to seamlessly anchor a link into to text.  Why? Good question – to answer that question we need to start with some basics and work up – so you understand why you need contextual link building into your website.

A contextual link is a clickable piece of text – by clickable we mean that if you hover over them a click on the mouse button it will send you somewhere else.  That somewhere else can be within the written content of your own webpage.  It is better if these clickable links are key words that your professional SEO company have told you will optimize your Google page ranking.

Ok – that was a bit of a leap.  Let’s explain SEO as well.  Search Engine Optimization basically means that you write content for your site that includes key words or phrases that users might type into search engines.  The more relevant your material to the users search term – the higher your ranking.  However, this is not actually the only measure.  This is because you could simply create a page in your website that rather insanely repeats over and over again the phrases needed.  So, there needs to be other quality control measures in place for the search engines to be able to deliver quality search results for their users.

So, enter the criteria of authority link building – links to your site and within your site – which give the impression that yours is a site that can be trusted.  The basic concept is this: if you have contextual links built inside your site then it is a big site with more than one page.  Search engine confidence in you increases.  If other companies have visited your site, liked it a lot and decided to guide people to you – big confidence points.  These act like a mini testimonial in the world of search engines.  You now get majors points to help you rise up the rankings.

So, if you have someone professional contextual link building they will make sure these naturally flow into the text of your website – and are not just anchored in plain sight as an optimization tool.  They will make sure these clickable links are also well researched key phrases that your customers are most likely to use when hoping to find your service or product.  This scores double points in the world of search engine page rankings.

If you think it isn’t that important to rank high – then you might need to think again.  There is a reason why a whole industry has erupted around SEO services and contextual link building.  Here is why: 80% of your website traffic will come from search engines.  Users will at best look at the top five listed search outcomes.  If your site appears listed on the second page of results you have next to no chance of getting visited.  So, here ends your first basic lesson in contextual link building – it is a tricky business in today’s internet marketing world – and it is a job for a professional SEO company.