3 Legged Marketing Stool

Our Trademark Plan The 3-Legged Stool Of Marketing Nothing works every time but somethings work better than others. Our method, the Larson way is the 3 Legged Stool method of marketing. I have been using the Stool or in some way, shape or form for 49 years. The tools have changed but the basic idea has not. Hit people in three different ways using 3 different touch points and you are going to find a way that they respond to. The five senses are sight, hearing, smell, taste, touch. If you use them right people will respond to your message. When I started out back in the 70's and 80's I would fax out all night long. Now that has evolved into email marketing. Don't laugh, email works. The right subject line, the right message, with the right product or service at the right time and with out allot of fancy arm twisting and you have a new customer. No you many get a low conversion rate but remember the rule of 27. Howard Larson Larson & Associates 847-991-1294 [email protected] www.larsonassociates.ws