Live IP Broadcast Equipment Market - Emerging Technologies and Industry Growth by Forecast to 2025

Market Highlights

The global live IP broadcast equipment market spans across North America, Europe, Asia-Pacific, and the rest of the world.

The transition of hardware-oriented products to software-based architecture and     the growing demand for over-the-top content are expected to drive the live IP broadcast equipment market during the forecast period. With the increasing speed of mobile networks, the consumer demand for richer content at high resolution such as 4K and 8K is also increasing. As a result, there is a need to switch to a distributed production model that has flexible, on-demand resources and efficient workflows. However, the evolution of broadcasting technology is limiting the growth of the global live IP broadcast equipment market. However, the adoption of 5G connectivity is expected to act as an opportunity for players in the global live IP broadcast equipment market during the forecast period.

The geographic analysis of live IP broadcast equipment market has been conducted for North America, Europe, Asia-Pacific), and the rest of the world.

North America is expected to dominate the live IP broadcast equipment market during the forecast period. The population in North American spends approximately 4.5 hours every day watching live broadcasts and videos. The region also dominates the overall live IP broadcast market since the broadcast service providers in this region are among the earliest adopters of broadcasting media over IP. Among the major countries in North America, the US exhibited steady growth in the global live IP broadcast equipment market over the last decade as a large number of viewers opt for over-the-top (OTT) content services and live video streaming.

Asia-Pacific was the second-largest market in 2018. Japan accounted for the largest market share in 2018; China was the second-largest market in 2018. However, the market in India is expected to register the highest CAGR during the forecast period. The growth of the market in Asia-Pacific is attributed to the presence of two major markets—Japan and China. These countries have registered high adoption of OTT content along with other media on-demand and multicast streaming services. The advent of broadcasting techniques, that is, the transition of traditional point-to-point serial digital interface (SDI)-based infrastructure to an IP infrastructure has encouraged the adoption of IP-based transmission of media across the Asia-Pacific region.

In 2018, the rest of Europe segment accounted for the largest market share in 2018; the market in the UK is expected to register the highest CAGR during the forecast period. Germany was the second-largest market in 2018. Europe has adopted IP live broadcasting owing to the increasing demand for high-speed streaming at a specific bandwidth with maximum security. The region also exhibits significant adoption of IP-based broadcasting in several indoor and outdoor premises to enable uninterrupted streaming of conferences, seminars, and other events. 

Global Live IP Broadcast Equipment Market: Segmentation

The global live IP broadcast equipment market has been segmented based on the product, application, and region. Based on product, the market has been classified as encoders and convertor, transmitter and gap fillers, routers & switches, amplifiers, antennas, modulators & repeaters, signal processing unit, video servers, and others. Based on application, the market has been classified as broadcast production centers, broadcast stadium, and outside broadcast vans.

The key players of global live IP broadcast equipment market are Cisco Systems Inc. (US), Evertz Microsystems Ltd (Canada), Belden Inc. (US), Sony Corporation (Japan), Eletec Broadcast Telecom SARL (France), Euro Media Group (France), Telefonaktiebolaget LM Ericsson (Sweden), EVS Broadcast Equipmentt SA (Belgium), Harmonic Inc. (US), ETL Systems Ltd (UK), TAMURA Corporation (Japan) and Ikegami Tsushinki Co., Ltd (Japan).

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