Intelligent Virtual Assistant Market Size, Share And Forecasts To 2020: Hexa Research

The global intelligent virtual assistant market is projected to exceed USD 3 billion by 2020. Increased focus on effective client communication, made easy by virtual assistants, is expected to drive the intelligent virtual assistant market over the forecast period. Key industry participants serve numerous industries such as travel, insurance, finance, government, retail, media, etc. Growing need to oversee the growth of data in enterprises is expected to positively influence the market. Absence of metrics and need for standardization may act as restraints to market growth over the next six years. Growing demand to increase self service online is estimated to be the main driving force of the market in the next few years. Rise in the number of wireless subscribers and mobility is also estimated to drive the market over the forecast period. In 2012, the intelligent virtual assistant market was valued at over USD 350 million.