Onlinesalg ApS

what is Google wanting you to do?

Google wants you to focus on building links, but deserving a link. So go away from Linkbuilding to Link Earning.

And what in the world does that mean?

You can watch a video from one of the world's most recognized SEO experts, Rand Fishkin, explaining the difference between the two strategies.

Basically, it means that links should come naturally to you instead of actively building and building them.

Let me give you a very good example - Wikipedia.

There are so many pages that link to Wikipedia and why? Because Wikipedia has an incredible amount of information about so many topics that people naturally link to that page to support their own content - like I've just done with Content Marketing.

The most effective method is if you have your own little Wiki on your page where your page is the web site in your industry where you can get the most information and get the most help. It will automatically ensure that people use your page and link to it. The bonus effect is that Google will index all the content of search results, which will result in traffic and customers.

Here comes The term Content Marketing, which has been hyped a part in the last couple of years.