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Factory Tour Invites Consumers for an Interactive Look at the Making of the All-New 2015 Chrysler 200

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Updated on Oct 24, 2014

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Seeing things being built are always an awe-inspiring feat, especially when taking into consideration of what is being built and the machinery and technological advancements that are being brought to bear. One of the most amazing things to witness being made from start-to-finish is vehicles, and this is something that is rarely afforded to individuals outside of the industry. But thanks to the help of technology, it is now possible to view how a high-end car is constructed from the ground-up.

In a first-of-its-kind wholly interactive online sneak-peek, Chrysler gives consumers a first-person look at how their new line of vehicles are made with the 2015 Chrysler 200 Factory Tour. The factory tour is a virtual marvel that showcases how the new 2015 Chrysler 200 will be built and offers an in-depth look over its conception.

What separates the 2015 Chrysler 200 Factory Tour from run-of-the-mill tours commonly booked is that it is fully interactive and is found exclusively online. The tour is made possible thanks to the Google Maps Business View technology, a state-of-the-art innovation that provides a peek into the exclusive Sterling Heights Assembly Plant (SHAP).

This view-system provides a 360-degree interactive filmed and photographed tour of the assembly process, including the ability to show off many areas around the five million square feet of the Sterling Heights Assembly Plant, which is the equivalent of eighty-six football fields! This online marvel isn’t only limited to certain platforms however, since Google Maps have made the 2015 Chrysler 200 Factory Tour available for laptops, mobile devices (supports both Android and Apple), and full-fledged desktops alike.

The making of a vehicle is no easy feat, as it is a scientific and technological marvel in itself, but the 2015 Chrysler 200 Factory Tour truly redefines what it means to create a car by showcasing how a vehicle is made from start to finish. But it isn’t just that simple, because the Chrysler two is set out to be like no car ever built before. In the words of Chrysler’s Chief Marketing Officer, Oliver Francoise; “Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before. It is ‘all-new’ in every aspect…” he adds.

This may spell a new dimension to the marketing scheme that future car companies and other industries may undertake in the light of their customer relations and press-releases. With the technology on-hand becoming far more complex and advanced, virtual tools may soon become a daily part of reality, with more companies adopting the technology to make the magic that they do more accessible to the general public.

“I personally wish everyone could visit the plant to walk through the experience the fascinating process live. But since we can’t bring people to the plant, we’ve worked with Google to openly bring the plant to the people, so they themselves experience how these processes drive precision, reliability and deliver an exceptional and truly all-new Chrysler 200,” states Francois. So it’s fingers crossed and great expectations for the up-coming 2015 Chrysler 200 virtual tour!

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