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B.R.A.K.E.S. Teen Pro-Active Driving School and Kia Motors Expand Partnership

Auto Dealers

Updated on Dec 26, 2014

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When it comes to helping young people stay safe on the roads, there are a number of organizations that are attempting to help them realize the dangers that are often associated with driving an automobile. One of those organizations is B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe). Another organization is a major car manufacturer, Kia Motors. Recently, the two have teamed up together in order to do everything possible to get the word out to teenagers all over the country about driving tactics that can truly save their lives.



Kia Motors

Kia Motors is a car company that has been around for several years now, and while they started out specializing in automobiles that were very affordable, they have now expanded to include many top of the line automobiles in their fleet. The same company that was once thought of as selling only entry level vehicles now sells vehicles across a wide spectrum and at a number of different price points. As the company itself has grown, the need was identified to do something about the number of teenage drivers that were being killed on the roads each year. This is what has prompted Kia Motors to team up with B.R.A.K.E.S.



About the Program

According to a press release from Kia Motors, car accidents cause more deaths than anything else in the United States for individuals between the ages of 14 and 18 years of age. As a result, the company has teamed with B.R.A.K.E.S. to provide a program that has trained over 12,000 people throughout 10 states to date. The training lasts for approximately four hours so it can be completed in a single day. The entire point of the program is to provide free training to help teens learn to drive safely. The program gets parents directly involved so they know exactly what is going on. Kia and B.R.A.K.E.S. are now working together to provide this training completely free of charge to people across all areas of the country.



Details of the Course

Despite the fact that the course can be completed in approximately four hours, there is a lot of life saving information that can be learned. Typically, the course covers six different dangers that teens will typically face when they are driving on their own. In order to teach them how to avoid accidents safely, they go through a slalom course so they can learn more effective car control. The program also helps them realize the dangers of distracted driving by placing them in a controlled environment where they are able to see exactly what can happen when they look down to read a text or send one. Young drivers are taught how to recover when their car veers off the roadway and one or more tires ends up on a soft shoulder. This is a major concern because even experienced drivers often overcorrect the automobile and make the situation worse. Learning how to recover properly is critical to driver safety and that is part of the reason that the program was set up. Proper braking methods are also taught and teens are taught how to drive on wet roads without getting in a crash. Finally, the program works to caution teens about blind spots and driving at safe distances.



When all things are considered, the B.R.A.K.E.S. program is one of the most innovative projects that has occurred in quite some time. Perhaps the best part about it is that it is completely free of charge, thereby allowing students of all socioeconomic groups to have the opportunity to learn how to drive safely. Thanks to the efforts from Kia Motors, there is an opportunity for the program to reach all 50 states, subsequently protecting more students from the potential dangers that are associated with being an inexperienced driver. This in turn can help save the lives of countless teen drivers.



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