Social Media Changes You Should Explore Your Mobile App in 2018Internet Marketing ServicesUpdated on Jan 31, 2018 View more like this | Visit CALIFORNIA, PA | Contact Vivek Shah |
Social media has long been used as an advertising and promotional platform for products and services. However, in the last few months, the year 2017 has witnessed some remarkable changes on the social media platforms we use and know. Though these changes may seem small or insignificant to others, a mobile app development company can use these new features to gain a competitive advantage in the competitive mobile app scenario. While these new online social media features are still fresh, they can better position your brand to propel your social media influence to new heights. A few of these social media new features that you should focus on in 2018 are listed here.
Hyper-personalization of information
Social media has been a source for expressing opinions since long now. The opinion of people around the world is divided ranging from top explosive political issues and ideology making news to various problems day-to-day like brand loyalty. Human beings tend to reinforce their own personal beliefs and avert from information that challenges their pre-existing beliefs. Social media platforms have therefore created products that deliver hyper-personalized information to you. You can “follow” or “unfollow” people or organizations you want to get updates of and find useful or entertaining. This gives you the freedom to choose the news you want in your news feed and suggestions and over the time makes it personalized according to your requirements. As a mobile app marketer, you can harness this feature for targeting users who are searching for or following your products or similar products and also develop new products more intuitively for specific segments of society.
Videos are becoming more and more important
With the increasingly efficient data compression systems and the massive improvements in global bandwidth and data speeds, videos are becoming more and more important aspects of social media. Users now enjoy watching videos online and can engage users effectively.
Using social media the user can easily scroll through the posts and videos that interest them. There is a continuous blurring of lines between YouTube and Facebook due to the higher engagement rates with videos. The user finds the videos of interest quickly by following the brand and marketers can use this to their advantage to promote their products.
The native video feature added to social media platforms recently has video formats specific to each social platform and are premeditated to maximise video engagement, discovery, and distribution. In the later part of August 2017, LinkedIn rolled out a feature that gives users the ability to record and publish a native video. Mobile app marketers, who earlier faced restrictions of communicating through photos and text only, can now use this feature not only for effectively facilitating stronger relationships with their professional network on the platform but also with the potential and existing users. Mobile app development agency can share not only advertisements and promotional videos but also publish videos that show the behind-the-scenes footage of their business operations to inculcate trust, through transparency and openness, amongst customers. However, these native videos can prove to be a formidable channel for marketers to boost brand awareness on social media.
Facebook has also come up with Facebook Creator that entices influencers and brands to switch their primary video publishing platform to Facebook from YouTube. If your brand already has an engaged audience on Facebook, rather than using a standalone service like YouTube, you can use this tempting alternative to create your product videos and keep your users engaged. You can also create and add personalized reaction buttons that are custom designed for your videos. In addition, you can add intros and outros to your live videos cross-post directly from Facebook Stories to Instagram, and much more.
Increasing demand for less censorship and more freedom
Now you can just hit “share” to make your family and friends or entire public view any happening news, recipes, thoughts, achievements, discovery, or anything you want on your social media channels. You don’t need to create a blog and constantly stuff it with content for your audience in order to share your ideas or thoughts. Just a tap of the screen is enough.
Tweet limit has been expanded by Twitter to 280 characters
With Twitter expanding its tweet limit from 140 to 280 characters per tweet, there has been quite a stir on the internet. It is being predicted that this will prove to be a positive change as this indicates that now there is more room for storytelling and the sharing of ideas. Because of this reform, 2018 may witness entirely new styles of tweets, and you can seize this opportunity to promote your brand and increase its visibility on Twitter.
Polls initiated by Instagram stories
In October 2017 Instagram rolled out the feature of interactive polls on their stories. This feature provides a streamlined, engaging, fun-filled alternative for anyone who wants to get a tedious survey completed by certain contacts. Marketers can use this feature to get information about user preferences and expectations from a product by taking a poll. It can also be used to obtain feedback from customers who have used the products that may help in enhancing the quality of your products and services further.
Context Cards feature on Snapchat
Context Cards may be used in Snapchat to view stories published by the customers at a business. The user can order a Lyft or Uber to your business's location, make reservations, and much more use this social media platform. These Context Cards on Snapchat can be made lively and full by encouraging your customers to upload Snaps of their experience at your business and to leave a review on TripAdvisor.
To sum up
Social media has come up with many new opportunities more mobile app developers and they need to harness these new features for maximizing profits and adding valued users to their app. With 2018 almost approaching, you can stay ahead in the competition by venturing out of your comfort zone and being an early adopter of these new updates on social media platforms. Zeroing in on these features might just be what "moves the needle" for your mobile app marketing in the coming year.
Hyper-personalization of information
Social media has been a source for expressing opinions since long now. The opinion of people around the world is divided ranging from top explosive political issues and ideology making news to various problems day-to-day like brand loyalty. Human beings tend to reinforce their own personal beliefs and avert from information that challenges their pre-existing beliefs. Social media platforms have therefore created products that deliver hyper-personalized information to you. You can “follow” or “unfollow” people or organizations you want to get updates of and find useful or entertaining. This gives you the freedom to choose the news you want in your news feed and suggestions and over the time makes it personalized according to your requirements. As a mobile app marketer, you can harness this feature for targeting users who are searching for or following your products or similar products and also develop new products more intuitively for specific segments of society.
Videos are becoming more and more important
With the increasingly efficient data compression systems and the massive improvements in global bandwidth and data speeds, videos are becoming more and more important aspects of social media. Users now enjoy watching videos online and can engage users effectively.
Using social media the user can easily scroll through the posts and videos that interest them. There is a continuous blurring of lines between YouTube and Facebook due to the higher engagement rates with videos. The user finds the videos of interest quickly by following the brand and marketers can use this to their advantage to promote their products.
The native video feature added to social media platforms recently has video formats specific to each social platform and are premeditated to maximise video engagement, discovery, and distribution. In the later part of August 2017, LinkedIn rolled out a feature that gives users the ability to record and publish a native video. Mobile app marketers, who earlier faced restrictions of communicating through photos and text only, can now use this feature not only for effectively facilitating stronger relationships with their professional network on the platform but also with the potential and existing users. Mobile app development agency can share not only advertisements and promotional videos but also publish videos that show the behind-the-scenes footage of their business operations to inculcate trust, through transparency and openness, amongst customers. However, these native videos can prove to be a formidable channel for marketers to boost brand awareness on social media.
Facebook has also come up with Facebook Creator that entices influencers and brands to switch their primary video publishing platform to Facebook from YouTube. If your brand already has an engaged audience on Facebook, rather than using a standalone service like YouTube, you can use this tempting alternative to create your product videos and keep your users engaged. You can also create and add personalized reaction buttons that are custom designed for your videos. In addition, you can add intros and outros to your live videos cross-post directly from Facebook Stories to Instagram, and much more.
Increasing demand for less censorship and more freedom
Now you can just hit “share” to make your family and friends or entire public view any happening news, recipes, thoughts, achievements, discovery, or anything you want on your social media channels. You don’t need to create a blog and constantly stuff it with content for your audience in order to share your ideas or thoughts. Just a tap of the screen is enough.
Tweet limit has been expanded by Twitter to 280 characters
With Twitter expanding its tweet limit from 140 to 280 characters per tweet, there has been quite a stir on the internet. It is being predicted that this will prove to be a positive change as this indicates that now there is more room for storytelling and the sharing of ideas. Because of this reform, 2018 may witness entirely new styles of tweets, and you can seize this opportunity to promote your brand and increase its visibility on Twitter.
Polls initiated by Instagram stories
In October 2017 Instagram rolled out the feature of interactive polls on their stories. This feature provides a streamlined, engaging, fun-filled alternative for anyone who wants to get a tedious survey completed by certain contacts. Marketers can use this feature to get information about user preferences and expectations from a product by taking a poll. It can also be used to obtain feedback from customers who have used the products that may help in enhancing the quality of your products and services further.
Context Cards feature on Snapchat
Context Cards may be used in Snapchat to view stories published by the customers at a business. The user can order a Lyft or Uber to your business's location, make reservations, and much more use this social media platform. These Context Cards on Snapchat can be made lively and full by encouraging your customers to upload Snaps of their experience at your business and to leave a review on TripAdvisor.
To sum up
Social media has come up with many new opportunities more mobile app developers and they need to harness these new features for maximizing profits and adding valued users to their app. With 2018 almost approaching, you can stay ahead in the competition by venturing out of your comfort zone and being an early adopter of these new updates on social media platforms. Zeroing in on these features might just be what "moves the needle" for your mobile app marketing in the coming year.
