Tips for Fixing Low Traffic Problems Plaguing Your Landing PagesWeb Design & Search Engine Optimization - SEOUpdated on Feb 5, 2018 View more like this | Visit Australia, UN | Contact Jeniffer page |
Is your landing page receiving only dismal amounts of traffic? Here is a list of simple and easy fixes for low traffic issues most landing pages suffer from:
Offer Information in a Clear and Concise Manner
This cannot be more important. More often than not, it’s the lack of information that results in low traffic and conversion rates for most landing pages. Therefore, go over the landing page in question. Is the text free of spelling errors? Is everything that’s written actually make sense? It may make sense to you, but is it comprehensible from a customer’s point of view? Lack of clarity in presenting information could seriously hurt the traffic numbers as well as conversions of a landing page. Therefore, make sure the text is perfect before you proceed any further.
Make Everything Super Speedy
Don’t underestimate the power of speed. Modern consumers do not wait around to get things. When they visit a website, they expect it to load fast, preferably under 2 seconds according to Google market research. Therefore, hire a great website design firm to make your landing pages as speedy as possible. If you have plugins or high-res images cluttering the page, it would certainly affect site speed. Clean up the web page to ensure that the landing page is not penalized by search engines or customers.
Include Only One CTA
Just how many call to action buttons does the landing page have? The correct answer is one. Do not include multiple CTAs on a single landing page because it would eventually start to compete against each other. You can only compel a web user to take a single action at the same time. Therefore, prominently feature only one call to action message. If you have multiple CTA buttons, make sure all these display the same message.
Keep the Layout as Simple as Possible
Like your mother, web users hate clutter. Take a good look at the layout of the landing page? How are various components placed? Are there just too many components? For the most effective results, make sure the layout of the landing page is kept simple as possible. Minimalist themes are the best here. Focus the landing page on one single thing, like a single product to sell. Remove everything else that doesn’t continue towards the core focus. For example, if the landing page is promoting a new product, don’t add a CTA or a form to get users to sign up for coupons as well. Create a separate landing page for that purpose. Remove all unnecessary components that will distract users from the core message. A simple design will lead to fantastic results.
Eliminate Technical Errors
Do all the buttons and links on the landing page work? Always run an assessment of the landing page to make sure it is technically perfect as well. Do not include dead links or broken buttons. Not only would this discourage potential customers from further engagement, it might get the page in trouble with Google algorithm as well.
A low traffic landing page is not a campaign killer. Fix the page and make sure the mistakes that lead to bad traffic are not repeated again.
Offer Information in a Clear and Concise Manner
This cannot be more important. More often than not, it’s the lack of information that results in low traffic and conversion rates for most landing pages. Therefore, go over the landing page in question. Is the text free of spelling errors? Is everything that’s written actually make sense? It may make sense to you, but is it comprehensible from a customer’s point of view? Lack of clarity in presenting information could seriously hurt the traffic numbers as well as conversions of a landing page. Therefore, make sure the text is perfect before you proceed any further.
Make Everything Super Speedy
Don’t underestimate the power of speed. Modern consumers do not wait around to get things. When they visit a website, they expect it to load fast, preferably under 2 seconds according to Google market research. Therefore, hire a great website design firm to make your landing pages as speedy as possible. If you have plugins or high-res images cluttering the page, it would certainly affect site speed. Clean up the web page to ensure that the landing page is not penalized by search engines or customers.
Include Only One CTA
Just how many call to action buttons does the landing page have? The correct answer is one. Do not include multiple CTAs on a single landing page because it would eventually start to compete against each other. You can only compel a web user to take a single action at the same time. Therefore, prominently feature only one call to action message. If you have multiple CTA buttons, make sure all these display the same message.
Keep the Layout as Simple as Possible
Like your mother, web users hate clutter. Take a good look at the layout of the landing page? How are various components placed? Are there just too many components? For the most effective results, make sure the layout of the landing page is kept simple as possible. Minimalist themes are the best here. Focus the landing page on one single thing, like a single product to sell. Remove everything else that doesn’t continue towards the core focus. For example, if the landing page is promoting a new product, don’t add a CTA or a form to get users to sign up for coupons as well. Create a separate landing page for that purpose. Remove all unnecessary components that will distract users from the core message. A simple design will lead to fantastic results.
Eliminate Technical Errors
Do all the buttons and links on the landing page work? Always run an assessment of the landing page to make sure it is technically perfect as well. Do not include dead links or broken buttons. Not only would this discourage potential customers from further engagement, it might get the page in trouble with Google algorithm as well.
A low traffic landing page is not a campaign killer. Fix the page and make sure the mistakes that lead to bad traffic are not repeated again.
