6 Social Media Trends That Will Take Over in 2018Glass, Metal, & Other Media PrintingUpdated on Apr 10, 2018 View more like this | Visit Australia, UN | Contact Shira Winget |
The social media scene is changing today at a rapid pace. Be it Instagram, Whatsapp or even Facebook for that matter. Going by estimates, more than 300 million people share their stories on Instagram and Whatsapp. Out of 7.6 billion people, more than 2.8 billion billon people are on social media. This is even bigger than the population of China and Indian combined. So, one can easily say that social media trends today are an important tool in for businesses to capitalize today. In this post, we will tell you about the 6 social media trends that will be big in 2018:
1. Higher engagement rates between customers and brands:
Millennials today are tech savvy people and don’t miss an opportunity to share their personal accomplishments online. The most common medium for this being social media. Now, just as much they love sharing such milestones, they also love getting responses from brands. Brands on the other hand like the fact that there are customers out there using their products and also the fact that they are getting free publicity for the same. Customer engagement rates in 2017 has been at an all-time high and this is only bound to grow in 2018.
2. Personalized content:
Nobody likes seeing content that is irrelevant to them. In fact three out of 4 customers get frustrated when they find content that is not relevant to their interests.
Improved personalization of content is the norm of the day which extends to all forms of digital marketing trends, even social media for that matter. Social media platforms like Facebook, Pinterest and Instagram are of more value to brands than ever before as these platforms can help them create better personalized content for consumers out there.
3. Chatbots:
Chatbots today can be personalized and programmed as per the needs of businesses with their digital marketing campaigns. Brands can tailor their content as per the likes and wants of the customer with the help of chatbots. They can also help engage with customers, answer their queries and act as a front for customer service interaction 24*7 without the need for a human element. Not to forget, it will also help reduce operational costs for businesses. Looking for more such interesting trends of 2018? Then don’t forget to visit www.imillennialtrends.com.
4. Social listening tools:
This doesn’t mean prying and spying on private data in any way. Today businesses are opting for social listening tools in their business which means tuning into what customers are talking and then catching on the common keywords and phrases from the same. Companies then use this data to find analyse their target audience’s action and create better marketing campaigns. This would help improve the overall customer engagement experience in the long run.
5. User engagement via Social media stories:
Instagram is the leading kid in the block when it comes to sheer engagement of its online posts. 1 in 5 organic Instagram stories now see at least one direct message straight from the customer. Same can be said of Snapchat. Short stint videos that disappear immediately after watching are growing at a substantial rate. Businesses will surely look to capitalize on this move in 2018.
6. Visual search:
Forget the days when you had to type in the correct keywords just to pin point the right products you wanted to select. Customers will now be effectively able to use this feature and join the dots between photos and products easily. This improvement in the search function that stretches beyond hashtags and image content will make people discover more options via their social media accounts.
1. Higher engagement rates between customers and brands:
Millennials today are tech savvy people and don’t miss an opportunity to share their personal accomplishments online. The most common medium for this being social media. Now, just as much they love sharing such milestones, they also love getting responses from brands. Brands on the other hand like the fact that there are customers out there using their products and also the fact that they are getting free publicity for the same. Customer engagement rates in 2017 has been at an all-time high and this is only bound to grow in 2018.
2. Personalized content:
Nobody likes seeing content that is irrelevant to them. In fact three out of 4 customers get frustrated when they find content that is not relevant to their interests.
Improved personalization of content is the norm of the day which extends to all forms of digital marketing trends, even social media for that matter. Social media platforms like Facebook, Pinterest and Instagram are of more value to brands than ever before as these platforms can help them create better personalized content for consumers out there.
3. Chatbots:
Chatbots today can be personalized and programmed as per the needs of businesses with their digital marketing campaigns. Brands can tailor their content as per the likes and wants of the customer with the help of chatbots. They can also help engage with customers, answer their queries and act as a front for customer service interaction 24*7 without the need for a human element. Not to forget, it will also help reduce operational costs for businesses. Looking for more such interesting trends of 2018? Then don’t forget to visit www.imillennialtrends.com.
4. Social listening tools:
This doesn’t mean prying and spying on private data in any way. Today businesses are opting for social listening tools in their business which means tuning into what customers are talking and then catching on the common keywords and phrases from the same. Companies then use this data to find analyse their target audience’s action and create better marketing campaigns. This would help improve the overall customer engagement experience in the long run.
5. User engagement via Social media stories:
Instagram is the leading kid in the block when it comes to sheer engagement of its online posts. 1 in 5 organic Instagram stories now see at least one direct message straight from the customer. Same can be said of Snapchat. Short stint videos that disappear immediately after watching are growing at a substantial rate. Businesses will surely look to capitalize on this move in 2018.
6. Visual search:
Forget the days when you had to type in the correct keywords just to pin point the right products you wanted to select. Customers will now be effectively able to use this feature and join the dots between photos and products easily. This improvement in the search function that stretches beyond hashtags and image content will make people discover more options via their social media accounts.
