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Global Natural Source Vitamin E Market to Find Opportunities in High Demand for Natural Foods

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Updated on Mar 29, 2016

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Vitamin E is a key antioxidant usable by the human body. It helps the body manage free radicals, allowing better neural and muscle function. A major advantage of consuming natural vitamin E is that the body can retain it for longer in comparison to artificial vitamin E. Additionally, natural sources of vitamin E also provide tocotrienols and tocopherols, two of the most important members of the vitamin E family.

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The primary driver of the global natural source vitamin E market is the increasing demand for natural foods. An increasing percentage of the global population is becoming aware of the benefits of consuming more natural foods. There is also an increasing negative perception towards many artificial products in the industries of food and beverage, personal care, and pharmaceuticals. More and more people are concerned about the chemicals present in their consumables, and are therefore demanding the use of natural sources.

A major restraint on the global natural source vitamin E market is the availability of sufficient amounts of raw materials required to produce vitamin E. As the demand increases, the supply needs to match it, but can be restricted by a relatively lower supply of raw materials. This can be mitigated by the use of technological advancements and innovations in agriculture and cultivation to improve crop yield and other factors.

The global natural source vitamin E market has mostly been dominated by North America in the recent past, owing to the high rate of production and consumption of natural source vitamin E in the United States. The U.S. is the world’s largest consumer of natural source vitamin E. Europe has been the second-largest consumer of natural source vitamin E, especially in nations such as the U.K., Italy, Spain, France, and Germany.

However, the fastest-growing region in the global natural source vitamin E market currently, is the Asia Pacific. The nations of Japan, China, and India are witnessing a spike in consumer demand for natural source vitamin E, owing to a high population density and growing awareness.

In the competitive landscape of the global natural source vitamin E market, major food and beverage companies such as Aptitude Life Ltd. and PepsiCo have launched their lines of health drinks, most of which contain vitamin E derived from natural sources. Additionally, a few brands have also launched vitamin-enriched biscuits.

The key players in the global natural source vitamin E market are Archer Daniels Midland Company, PepsiCo DSM Nutritional Products, Ranbaxy, Eisai Food & Chemical, Fenchem Biotek, Davos Life Science, Carotech Bhd, COFCO Tech Bioengineering, BTSA, BASF Corporation, and Beijing Gingko Group.

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